Realtor Marketing - Tara Jacobsen of Marketing Artfully

I am here! So far have seen the hotel and TGIFridays...:) Will be setting up this morning and having a team meeting to get our game plan going. It is super exciting to meet so many Realtors in the elevator who are totally jazzed to be here too! I will make sure to "do" the tradeshow and let you a...

I write this blog and also have my main blog www.MarketingArtfully.com. I love the fact that people can talk back to me through the comments and do get some comments. I try to always write thoughtful posts that provide either entertainment or value to my readers. I KNOW that I have about 25 activ...

So I am off to Orlando today for the NAR convention - I have never attended this event before and I am super jazzed to meet tons of new people!!! I will be at the Listingbook Booth (I am an independant contractor for LB) all weekend except for Saturday afternoon when I will be at the Shift breako...

So I was writing a post today about convergence for my Marketing Artfully blog and I started to think about how we are percieved by our writing style - our topics, tone and the amount of personal information that we convey in our writing. I tend to be a little flippant and more conversational in ...

So I was writing an article for my Marketing Artfully blog about ideas and how to actually implement something (I am a chronic idea kind of girl who needs DIRECTION!) I was thinking about this and THEN got to thinking about Web 2.0 and what that means, and THEN I thought about Realtors and how ev...

So I was reading a post today about a realtor who was thrilled that she felt comfortable expressing her faith on her blog - I am super happy for her! I have read MANY MANY posts beautifully written by agents with children, which I have enjoyed (even though I am a dog owner and rather childless my...

Comment, comment, comment. What good is commenting when they are reading a post that someone else has written and 85 other people have already commented? Well here goes - IF you take some time to think about the article and add a thoughtful, not too long, not too short commnent stuff happens. Som...

So I was writing a post today on my marketing blog about how to increase your website traffic for free and I mentioned using Active Rain to drive traffic, which got me thinking about AR, the fun stuff that I have done and seen over here and thought I would share! DISCLAIMER - I am not an active r...

So I have a confession to make before I start - my friends hate me because I start sentances with things like "so I was re-reading crossing the chasm today (a 1995 book on technology marketing) and got really into how to define my customers, should I use B2B or B2C". If you still want to read thi...

A 33 Touch program is Gary Keller's (of Keller Williams fame) description of what you should do to make a significant impact on the people in your database. These contacts come in the form of phone calls, emails and direct mail and they are set up to happen approximately every eleven days. I fou...