Technology for Real Estate Professionals Blog

I've picked up two phrases from ActiveRain mainstay Bill Roberts: "Highest and best use" and "path of progress."  What is the "highest and best use" for a 3,500 sq ft structure that is more than an hour away from the "path of progress?"  I'm thinking boarding house or multi-unit rental.  Heck, I ...

I spent the weekend reading about struggling real estate markets in Southern California.  I read about numerous 3,500 sq ft McMansions built more than an hour away from the areas with jobs that would support their mortgages.  Some of these places have been vacant since birth, waiting for a greate...

It's easy to add and delete forms to a transaction in WINForms® Online, unless you have accidentally closed the Navigation Pane in the WINForms® Form Viewer. You can open and close the Navigation Pane by clicking the Navigation Pane toggle in the toolbar, between the printer and the scissors.The ...

Spring is the hottest time of the year for real estate in Santa Clara County, but this year the Santa Clara County Association of REALTORS® is going to turn up the heat by promoting a county wide "Open House Extravaganza" on Sunday, April 13th from 12 PM to 5 PM. Participation is free for SCCAOR ...

Did you have poor turnout at your open house this weekend? There's nothing more frustrating than giving up your weekend to hold an open house and having very few people show up. Have you farmed your listing in the surrounding neighborhood?Santa Clara County is a seller pay county. This means that...

A few days ago, I mentioned that "How's the market?" is the most common question I get regarding real estate. I have a simple format I use to assemble my response based on recent data from the area in question.  Simply complete these statements by inserting the location and choosing the most appr...

Here are four ideas to get your office motivated and moving forward in 2008.1. Five QuestionsRandomly call on agents at office meetings to answer the five questions that every agent needs to be able to answer anytime, anywhere. Have the other agents provide helpful feedback.2. Book ClubAssign tea...

There are five questions that every real estate professional should be prepared to answer anytime, anywhere. Are you ready to answer them? Click here to listen.When relatives, friends, or acquaintances ask me what I do for a living, I tell them that I am a real estate marketing and technology con...

In this podcast, I discuss the objectives of real estate podcasting. Click here to listen. Are you looking for ways to increase business while reducing expenses? Podcasting is an inexpensive way to stay in touch with your clients and reach out to new prospects. The overall objective of podcasting...

Last week I posted my first podcast discussing the elements of a professional podcast. If you've listened to that podcast, you probably have a good idea of what a podcast is from the perspective of a podcast listener and you have a good idea of how to structure your podcast. If you're interested ...