Technology for Real Estate Professionals Blog

This week I've written about a few of the benefits of REALTOR® membership.  January is renewal season and when the invoice arrives from the local AOR, it's natural to question whether the value of REALTOR® membership is worth the cost.  If you want to recover the cost of your annual membership du...

On December 23rd, RE/MAX 2000 owner Robert Kline notified 350 agents and 20 staffers that he was closing 13 offices. The good news is that RE/MAX co-founder Dave Liniger personally intervened to try to work out a solution and it looks like RE/MAX 2000 will keep their headquarters and four other o...

One of the benefits of being a member of the National Association of REALTORS® is Lowe's program for REALTORS®. Lowe's will send personalized direct mail to your clients on your behalf with a 10% discount coupon. Lowe's also offers a 5% discount on gift cards. Lowe's even has a monthly e-newslett...

Pay your 2008 Santa Clara County Association of REALTORS® dues online before January 31st and you will be entered for a chance to win one of the three prizes: A Flat Screen TV, an Apple iPod Touch, or an Apple iPod! The online payment process is easy. It took me just a couple of minutes. Here are...

A few days ago I discovered that I couldn't install WordPress on my GoDaddy hosted site because I had chosen a Windows server instead of a Linux server.  I was able to get tech support at 2AM on a Saturday night and I was switch my hosting from a Windows server to Linux server for free, but the b...

The short stretch of Lupton Avenue between Pine Avenue and Minnesota Avenue has become one of the most desirable streets in Willow Glen.  This tree lined side-street features a variety of houses with great curb appeal. The latest addition is this massive project that looks more like a Howard John...

I'm a real estate marketing and technology trainer.  My prospects are real estate professionals in Santa Clara County and the San Francisco bay area.  I post local content to attract that audience.  On the first or second day of each month, I post a list of local industry events and holidays.  He...

As we turn the page on a year many real estate professionals would prefer to forget, let's remember the lessons we learned in 2007 and carry them forward into 2008.Goodbye Retail, Hello BarterSellers who thought they could slap a price on their property and wait for a buyer to meet that price got...

It's January 1st, time to tear off the top page off the paper calendar the title company gave you last October (fifteen months!), fold it carefully, and file it away in case you need any of the numbers scribbled in the margins.  January is traditionally a slow time for the real estate market here...

Santa Clara County is a very diverse community.  During the recent boom, numerous diversity affiliate groups sprang up to celebrate various cultures and provide additional support to real estate professionals who served those cultures.  Over the past two years, however, diversity affiliate group ...