Technology for Real Estate Professionals Blog

The L.A. Times published an article on real estate blogging by Ann Brenoff on February 10th.  Here are a few of the highlights:Cragun's advice must have been heeded, since it seems that every agent and their brother now has a blog. And if anecdotal evidence is to be believed -- nobody actually tr...

There is an old saying that Rock 'n Roll will never die. Some people still believe it, even though today's versions of rock 'n roll are dramatically different from the music of Elvis and the Beatles. I still remember the day legendary bay area radio station KOME switched from the dated hard rock ...

It's February 1st, time to tear the top page off the paper calendar the title company gave you last October (fifteen months!), fold it carefully, and file it away in case you need any of the numbers scribbled in the margins.Did you develop a business plan for 2008? Did you business plan include u...

In response to my posts on the objectives of real estate blogging and getting organized to blog consistently, a couple of readers have asked for advice on choosing real estate blogging topics.  The first step for any author or publisher (bloggers are both) is to identify the intended audience. Wh...

Yesterday, I discussed the objectives of real estate blogging. One of the keys to achieving those objectives is consistently blogging at whatever frequency fits your business model. Remember that how often you post determines how often your readers will visit your blog.Start by creating a bloggin...

Welcome to my WINForms® Guide! WINForms® is California Association of REALTORS® contracts on computer. WINForms® is provided as a C.A.R. member benefit, meaning C.A.R. members do not have to pay extra to use WINForms®. If you are new to WINForms®, click on the WINForms® Everywhere! post to decide...

Why should real estate professionals have a blog?  Here are five objectives of real estate blogging:Reduce publishing costsReal estate professionals traditionally market themselves by mailing out newsletters, flyers, and postcards. That type of marketing is limited by the expense of printing and ...

You don't need to purchase expensive software to crop and adjust digital pictures for use in hard copy and electronic flyers. Cropping edges and adjusting brightness and contrast is easy in Microsoft Word 2007. Here are the instructions using the new Microsoft Ribbon.Left click on your picture to...

You don't need to purchase expensive software to crop and adjust digital pictures for use in hard copy and electronic flyers. Cropping edges and adjusting brightness and contrast is easy in Microsoft Publisher. Here are the instructions.Right click on your picture in Microsoft Publisher. Select F...

Real estate professionals understand the importance of curb appeal. If a home does not look attractive from the street, potential buyers may not even look inside. Now that 80% of buyers are starting their search for a new home on the internet, it's important for a property to display strong curb ...