Title Tech Talk with Scott Hoen

Think about your business from the consumer's point of view.  When do people sell and move? That's right -- a life changing event. 1)  It could be a change in employment or transfer to another location -- get connected with LARGE local employers and offer to assist their HR department with real e...

I found a great tool as part of a single property domain tool.  You can go to ListingProducer, register for free and create a an electronic flyer that can be posted on the Internet.  You can email the proof to yourself and your seller as part of the listing presentation. After you get the listing...

Internet sites, tools like Active Rain and Localism are making it easier for consumers to find information about the community or neighborhood.   Internet sites like Zillow and Cyberhomes provide great school, neighborhood, community, demographic information to buyers but what about taking care o...

  Have you looked at your listing on Google?   Do you know where to go to find your seller's listing? Here's what you need to do -- go to Google and do a simple search for your community plus real estate.  For example, Yorba Linda Real Estate.  A box labeled Location will pop up below the pay-per...

Several surveys show that 85% of the home buyers today are on the Internet doing their research prior to contacting a Real Estate Professional. There are so many web site destinations that your listing can be posted on.  Some are more automatic than others but you need to know and you should disc...

You ARE a Real Estate Professional and you should consider working with other Professionals.  Seek out and establish relationships with all the CPA's, the Financial Planners, the Property and Casualty Insurance Sales Professionals. Find out who they are and get them organized into a farm.  Get a ...

Google and Microsoft Virtual Earth have great aerial mapping tools and consumers like looking at and using the systems.y Zillow, Cybehromes and others have included these imagery tools along with other mapping tools like parcel overlays, demographic, community and points of interest like schools,...

Your talking with someone and they ask you, "What do you do?'. What is your 30 second elevator pitch -- what are you going to say that makes an impact, that they will remember you and why they should think about you for real estate services.  Do you have a brochure with you or a business card you...

Car washes pop up as a result of High School Students or other charitable organizations are trying to raise money for their cause or event that they are doing.  They always surprise us with the student standing on the street or street corner trying to direct traffic into the parking lot for the c...

Everyone likes recognition -- You know the neighborhood farm you are working.  You are the neighborhood expert. Give out an award to those homeowners that beautifully care and maintain their property.  Print out a certificate and call it the "The Pride of Ownership Your Home Shows is Sincerely Ap...