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The Silent Partner Marketing is a boutique marketing firm dedicated to helping you navigate the digital age. We offer uncensored, real-world strategy, guidance and advice to everyone from business owners to those trying to figure out marketing. Although we're known for outrageous marketing, social media and videography, we specialize in designing and executing marketing strategies.
RECENT BLOG POSTS
For years, LinkedIn was one of the most underutilized forms of social media.  And that simply means that when it comes to growing your business or even your personal brand, you’ve been blowing it.  So that's why today I'm going to teach you how to market on LinkedIn with a little 101 lesson. Firs...
12/13/2014
I've finally found a conspiracy I can sink my teeth into. The Apple Conspiracy. Everyone loves a good conspiracy.  It's like a ghost story around a campfire.  Is it true?  Who knows? From JFK to Area 51 and everything in between, conspiracies are a dime a dozen.  But this one...oh, I think there'...
12/13/2014
Cuddled up in my warm blankets, I heard a buzz on the phone next to me. "Are you coming this morning?" "I'll be there shortly," I replied. I slipped out of bed so I wouldn't wake my wife.  I threw some clothes and a towel in a bag so I could shower after.   I gently kissed our newborn on the hea...
12/10/2014
The concepts of The Chamber of Commerce and networking groups have served business owners well for many, many years. They've long been fueled by membership dues, fundraising events, golf tournaments and advertising revenue through joint ventures such as town business maps. They always have oppor...
12/09/2014
We're always preaching the concept of outrageous marketing. In an extraordinarily noisy digital world, you need to make your brand stand out.  Some businesses have more of an opportunity than others to do some outrageous marketing.  Sony is a prime example this week as it deals with a hacking sca...
12/08/2014
When I was a teenager, my family moved from New Jersey to Massachusetts. If you've never been to Massachusetts, it's a state where everyone talks funny.  They say "wicked" a lot - and they aren't talking about witches.  I mean, come on - they can't even pronounce the name of their star city.  "Ba...
12/07/2014
I love my dentist - I really do. But aside from hearing what we're saying about our TEETH, I think many dentists make the same mistake as business owners when it comes to interactions with customers. They don't actually LISTEN.  Think I'm way off base here?  Then think about the last time you wer...
12/06/2014
I put on the news this morning and saw yet another story with protestors bashing police.  The interview was being done in the middle of what looked like a war zone - the surrounding businesses had been looted and several lit on fire. After the two recent announcements that there would be no indic...
12/05/2014
It seems that every single day I read one or two articles about the struggles of salespeople trying to get meetings with the presidents or decision makers of companies. Yesterday, I read a piece by a colleague talking about how the president of one company actually has a "Wall of Shame" for sales...
12/02/2014
There's not a single business owner out there who likes to see a bad review.   But in what is sure to become a classic lesson on how NOT to respond, a business owner in Midtown Manhattan found himself...dialing back...his response.   Ron Gordon owned Watch Repair at 280 Madison Avenue in New York...
12/01/2014
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