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Services for Real Estate Pros - The Silent Partner Marketing
The Silent Partner Marketing is a boutique marketing firm dedicated to helping you navigate the digital age. We offer uncensored, real-world strategy, guidance and advice to everyone from business owners to those trying to figure out marketing. Although we're known for outrageous marketing, social media and videography, we specialize in designing and executing marketing strategies.
RECENT BLOG POSTS
I'll never forget the excitement when I worked in broadcast journalism...and we figured out how to set up a live stream WITHOUT needing a sat truck. Cool stuff. Lousy signal...terrible video quality...but still, cool stuff. My, how times have changed. For those of you who follow the latest trends...
03/26/2015
I drive a Chevy. I always have. I come from a long line of Chevy drivers. I also come from a long line of people with a sense of humor. That's exactly why I'm in love with this marketing campaign that a Ford dealership in Connecticut has launched. They rolled it out through Facebook today and are...
03/25/2015
One of our clients forwarded an email to us this morning. "Hi, I'm from a local radio station. I'm excited to hear about your expansion. I wanted to get together and talk with you about some marketing options." Seems innocent enough, right? Sure - but it's also a waste of time. First of all, this...
03/23/2015
I've written a number of articles about how innovative Starbucks is. But even the most innovative companies can sometimes get burned by their own moves. Case in point: #RaceTogether. Less than a week after launching what they described as a "U.S. race relations campaign"...Starbucks pulled the pl...
03/23/2015
The decision to move the New Britain Rock Cats to Hartford, Connecticut fired people up and effectively divided the state between people who thought it was a genius idea and people who thought it was a royally stupid idea. But nothing seems to bridge the gap between people like a common enemy. Or...
03/18/2015
My attorney is sick and tired of taking my phone calls. My business insurance guy sends my calls right to voicemail. My wife is going to have to start seeing a therapist soon. My business partner suggested we set up a mutual bank account with bail money in it. And that's just in the last week. So...
03/17/2015
The lesson I learned this week in marketing came from a dog.  And this dog is going to teach you a little about Facebook advertising.  He's not just any dog.  He's a dog that wrote an autobiography, which, from my perspective, makes him a pretty damn smart dog. Rocky, The Autobiography of a Chipm...
03/16/2015
The verdict is in.  TV is dying a slow death. And even though the court of public opinion has weighed in on traditional advertising…there are still those insisting that old school commercials are “making a comeback”. Sort of reminds me of my friend with the cheating boyfriend. “He’ll change.  He ...
03/15/2015
Call it the “Penguin” update of Facebook. Finally the social media giant is getting smart about who it eats for lunch. Many of you may have woken up this morning and looked at your Facebook business page in shock. Some of you may have lost a few followers. Others may have lost hundreds. Then ther...
03/14/2015
I need to stop swearing. It has nothing to do with the studies about cursing in the workplace. If you ask me, those are a load of … bull manure. It has nothing to do with my Catholic school education. I know people of faith who could f-bomb the road to heaven and still be handed a latte at the pe...
03/09/2015
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Kyle Reyes

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