The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
Aspiring home stagers often ask me what I put on my business card, because they aren't sure what to put on theirs. It's something we all struggle with and I know I've reworded, redesigned and reprinted my own home staging business cards a few times over the last 4.5 years. I'm sharing my card her...
04/05/2007
I created the Staging Diva Home Stager Locator Service in February to make it easier for homeowners and realtors to find home stagers for projects in their area. Once they complete the simple online form to communicate the needs of their project, I advertise the staging project on The Business of...
03/18/2007
It's not always easy finding a home stager for a particular project. With the busy spring real estate market getting underway and with a "buyer's market" in many areas, the need for professional home stagers has never been greater.I have a network of over 400 home stagers in the US and Canada, wi...
02/09/2007
One of my Staging Diva Graduates expressed some concern about offering color consultation services. She felt comfortable recommending colors for a home staging project but worried about picking colors for someone that wasn't moving. Part of her fear came from knowing that many times she'd repaint...
02/07/2007
I joined Active Rain in August after being invited by a realtor. Since that time I've mostly enjoyed the people I've met through this group and the discussions I've read on the various blogs. Over 40 home stagers who have completed my Staging Diva Training Program have joined the group after I in...
01/25/2007
I get a lot of emails from real estate agents wondering why they should recommend a home stager to their clients. I believe there are three key reasons for this:Not understanding what a stager really does.Feeling that they already provide advice to their clients on how to improve their home for s...
01/21/2007
What is a stock image?An image, photographed and made available by someone else, and then rented or sold to third parties for their own use (generally marketing communications). Some stock images are royalty free and therefore available without a fee.Stock images (photographs and illustrations) h...
01/12/2007
Home Staging can be a lucrative business if you approach it as a business. I'm frustrated by the number of home stagers who call themselves professionals and yet don't even take some of the MOST BASIC steps to get their business off the ground.I do fault some of the home staging training out ther...
01/09/2007
Many inexperienced stagers offer a free one hour staging consultation. It's a fast road to burn -out and business failure.Imagine the number of tire-kickers you'll get!Consider the time it takes to prepare for, schedule, travel to and attend these meetings, plus the inevitable phone calls you'd m...
01/07/2007
One of the concerns or questions that always comes up with my new Staging Diva students is:What do I do if the house looks so great when I get there that there is nothing for me to recommend?Trust me, that won’t happen! Every house has something that needs to be moved around, removed or added bef...
10/08/2006
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DebraGould

The Staging Diva
local_phone(416) 691-6615
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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