The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
Listening to a talk by author Neil Pasricha yesterday, I started thinking about all the things I love about being a home stager. The moments that make me say “Wow!” Whether you're a real estate agent or a home stager, I'm sure you've experienced those highs a "WOW Moment" can bring. Since we're ...
01/08/2011
As a professional home stager or real estate agent you really need to invest in a good camera for a top notch staging portfolio or listing shots that attract home buyers. Choosing that important piece of equipment can be a daunting task, though, especially if you don’t know much about photography...
12/23/2010
We live in a culture that celebrates multi-tasking as if it’s really possible to do 3 things at once, and therefore magically squeeze an extra 24 hours into our working day. Many studies have shown that this isn’t possible though. The human brain can’t simultaneously engage in more than one activ...
12/15/2010
It has happened to me more times than I can count in the 8 years I’ve been staging homes. I walk into a home and I am greeted by someone with a phone to their ear, smiling and gesturing for me to come in while they finish up the first of many calls they will take during our home staging consultat...
08/30/2010
If you’re sitting down with a stack of photos after a home staging consultation, struggling over the report you’re preparing for the homeowners you are really wasting your time. Unless… You just love doing paperwork You enjoy knowing you have a lengthy report to complete before moving on to the n...
08/02/2010
Real estate photography quality has never been more critical. I'm dismayed when I see real estate listing photos that look like they've been shot from a moving car, or when the photos show a home at its least flattering angle. As a home seller you need to insist that your real estate agent use qu...
07/12/2010
While it's true that home staging will help a real estate listing stand out from all the other homes for sale, and while home staging will also increase the probability that the house will sell more quickly and for more money-- all of which are of considerable benefit to the real estate agent try...
06/02/2010
Aspiring home stagers, and even established ones, worry what will happen if a home they staged does not sell. Is it their fault, and will they be the ones who will have to answer to the disappointed home seller? The first thing to remember is the person the client will be upset with when their ho...
05/03/2010
Many home stagers have written me to ask what I think of  virtual home staging software. In my opinion there are two types of “virtual staging.” The first (which I practice), is virtual because I don’t actually go into a client’s home but I give them virtual staging advice by phone based on photo...
04/22/2010
In case you were still wondering how many people have heard of home staging, here’s further proof that this is a well established field. It seems the scam artists are starting to crawl out from under their rocks to see if they can con home stagers into sending them money! This is a twist on the “...
02/20/2010
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DebraGould

The Staging Diva
local_phone(416) 691-6615
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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