The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
I'm committed to ending this practice of free home staging because it lowers the perceived value of a stager's expertise and does a disservice to all of us. My students don't stage homes for free "just to get their business started," they get paid for their time and expertise because they are pro...
03/08/2009
One trait that separates the successful from the unsuccessful is the ability to look at change with an eye to opportunity, and Americans in general are good at this. At the end of 2008, an international survey by the Worldwide Independent Network of Market Research studied the impact of the globa...
03/03/2009
I read a blog post today by Clint Miller called "Death of a Salesman" listing the subtle and not so subtle ways a real estate agent can kill a client relationship. Often ignored basics like: being inaccessible, being dishonest and ignoring simple manners. It's sad these basics have to be stated, ...
02/25/2009
I wrote a blog post recently called The Stench of Desperation which attracted some excellent examples from readers of desperate marketing efforts they've seen that don't really help build business and may in fact make you look so desperate people won't hire you. For example, Diana Young wrote abo...
02/24/2009
Staging Diva Graduate Nicole Hurst of Cole House Design, ignited quite a discussion about stagers providing guarantees of a house sale when they stage a home for a client. Reading the comments, I was shocked to see that some home stagers actually provide this! Great for them if they're comfortabl...
02/16/2009
There are several great scenes in the Academy Award nominated film Frost/Nixon that have relevance to anyone in business: home stagers, real estate agents, mortgage brokers, etc. In one, Nixon's agent is explaining how he's going to negotiate a fatter interview fee from David Frost. He explains t...
02/10/2009
Too many home stagers seem to measure their success by the size of their inventory. That's a bit like a car company measuring their success by the size of their workforce. Both are an indicator of overhead, but not necessarily an indicator of profits. Now I'm not trying to wade into the debate ab...
02/08/2009
Last year I did a two day shoot with HGTV for the new show The Decorating Adventures of Ambrose Price. They are finally airing this new series and the episode about staging runs in Canada on Monday, January 26, 10:00 PM EST and Tuesday, January 27 at 2:00 AM EST. This is Ambrose and I in my own h...
01/15/2009
According to a 2008 real estate trends report, more than 80% of all home buyers start their property search on the Internet. After narrowing down the tens of thousands of possibilities based on price range, location and number of rooms, the next thing prospective buyers look at are the photos. Fi...
01/12/2009
I wanted to wish everyone a happy, healthy and prosperous New Year. For home stagers, I have a free gift you might enjoy, the Staging Diva 2009 Home Staging Horoscope. While I have your attention I also want to say that 2009 is filled with possibilities for your business You can hide at home worr...
01/01/2009
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DebraGould

The Staging Diva
local_phone(416) 691-6615
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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