The Business of Home Staging

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Home Stager - Staging Diva / Six Elements Inc.
Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (or real estate staging, house fluffing as it's also called).
RECENT BLOG POSTS
Anyone thinking home staging is a fringe service practiced almost exclusively in California, and only slowly spreading to other states or provinces, guess again!There's a need for staging anywhere there are:occupied homes to sellvacant homes to sellpeople needing to move who can't agree on how to...
08/13/2007
I've staged hundreds of homes over the last five years and along the way I've accumulated over 7000 before and after shots. I tell you this because I've got myself into quite the mess, not adequately thinking through how I'd keep track of all these images for easy retrieval months or years later....
08/10/2007
Chipped paint on door, trim or fireplace mantle and no time or budget to repaint? Most trim is painted white. When it gets chipped you often see right down to the dark wood below, especially on an older home. The high contrast draws your eye right to the chipped paint. Try camouflaging it with li...
08/09/2007
Many of you have emailed me wondering how you could listen to the live CBC Radio call in show I did on July 24. The CBC is hosting it on their site for 30 days (then I'm afraid it's gone for good, and they won't even give me a copy!). You can listen at this CBC link (be sure to scroll down to Ju...
08/02/2007
I'll be taking calls from homeowners looking for help with home staging during a one hour live call in segment on CBC Radio One's show, "Ontario Today". The show runs from noon until 2 PM, my hour starts at 1 PM on Tuesday, July 24, 2007.While I will be answering questions for the DIY crowd, my g...
07/23/2007
I have a client with a 7,000 square foot, partially furnished home that needs staging. It's located in Berkshire, England. By the way, that's also where you'll find Windsor Castle (seen at right), wonder if this project is for a royal neighbor? There's also: a client with a million dollar home in...
05/10/2007
While many home stagers prefer that term to "house fluffers," we can't argue with free publicity for our craft.Schott’s Almanac which the Sunday Times calls “a social barometer of genuine historic value, ” features the latest catch-phrases as language evolves. The 2007 edition includes “house flu...
05/04/2007
I've received many questions lately from home stagers wondering if it's OK to use lawn signs advertising that a client's home was staged by them, in much the same way as a window washer might put out a sign while they're working on a property to attract more business in the neighborhood.My answer...
05/03/2007
I'm amazed at the number of home stagers who contact me because they aren't making any money in home staging. They want to save their business from sinking and they say, "when I make some money I'll take your course to learn how to price my services."If you aren't making money in staging and you ...
05/01/2007
I was motivated to write this post because of how many home stagers who contact me because they're worried that it's too late to market their home staging business so far into the important spring real estate market.There is a saying that "the best time to plant a tree is 20 years ago, and the ne...
04/17/2007
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DebraGould

The Staging Diva
local_phone(416) 691-6615
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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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