RECENT BLOG POSTS
People chatter about marketing to your intended customers base, but how often do they tell you how to identify such a group of people? A target market refers to a market segment at which your firm directs a marketing program. In essence people tend to be too broad in their definition of a “target...
I keep hearing people pronounce "5 minutes today, saves hours tomorrow". Being the skeptic I am, I decided to investigate the quote and put it to the test to find out how much truth there is to the proclamation. As a background, I am the type of person who gets very excited when introduced to new...
What is a VA? We are often approached by individuals asking us to clarify the meaning of a virtual assistant (VA). Here is how we define a VA. The term virtual assistant represents an industry of professional administrative experts. In other words, it is a class of professionals that have bound ...