Omaha's Premier Home Stager Tori Lynn Ross's Blog

Sometimes in the name of building a business it is helpful to offer some time to do a free consultation. I am not a proponent of working for free or reduced fees just because someone asks, but when trying to recruit a new high volume client or someone who can be significantly influential in refer...

I was invited to participate in a presentation today by a real estate agent.  There were three of us industry professionals; one agent, one mortgage person, and little ole me!  The presentation went very well and I bet all three of us will earn several clients or transactions from our time.One of...

I really hate it when people operate with misconceptions. Blame gets misplaced, anger is misdirected, resentment builds. In the end nobody wins. The housing market operates the same way as other markets in our capitalist society. Supply and demand dictate pricing. Supply and/or demand change to m...

Okay, I have to admit that I was slightly wrong in a blog I posted last week.  I really HATE to admit when I am wrong :-) Last week I discredited the theory of painting over wallpaper as a quick fix. I have seen the end result in person several times and it always looked terrible - seams were obv...

That's a title that will get some attention!  I just read a great post from one my fellow AR members and finally learned the definition of a "naked" home stager.  Before everyone gets too excited, let me explain.There are literally HUNDREDS of staging courses/training sessions/materials that a pe...

I co-host a radio show called the "Real Estate Reality Hour" on Saturday mornings. My co-host is a builder client/friend of mine; his building company has several model homes here in Omaha, Nebraska.Steve Smithberg (co-host) is an interesting character.  He likes to stir the pot and get people on...

In our incredibly busy world today it is enticing to take the "easy way out" whenever one is available. So many of us are overstretched with regard to time, money and energy in our daily lives; add the stresses of selling a home on top of that and it can seem impossible to make the necessary chan...

Often times agents advertise "staging" services as part of their marketing package.  If they don't hire a third-party professional home stager then they typically don't list a lot of details about their staging services in their literature.  I usually chuckle silently to myself when I hear agents...

Here in Omaha, Nebraska, Home Staging is still sort of a new concept.  Most agents and many sellers have heard something about it by now but not everyone has employed Home Staging in their own selling strategy. As a full service Home Stager I am proud to offer Occupied and Vacant Staging services...

Typically the golden rule of Home Staging is to go neutral.  Neutral paint, flooring, furniture, etc.  This works most of the time but is not always the best strategy.  Awhile back I received a call from a frustrated builder with a beautiful new construction home for sale on a newer lake developm...