Every home owner has found those "Just Listed" cards in their mailbox, then as an afterthought, tossed them in the trash. Well, as part of my GRI (Graduate, Realtor Institute) education a while back, I had the fortunate experience of learning some great marketing tricks while at the same time not
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09/08/2008
I live and work in Fremont CA. I used to live in Sunnyvale CA for most of my years growing up. So, when I took a listing in the Parkmont area of Fremont in July of 07 and got 2 showings in one month, (very low), I got a bit involved in some unique statistic gathering.I wanted to find out percenta
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08/18/2008
A week and a half went by after the close of escrow on the cat pee house in Fremont CA. I went over my turn in sheet for my lock boxes and found that my combo box was still listed as being on the house with the cat pee. Well, I had to go get it. I was a little apprehensive about going to the hous
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08/12/2008
Most of us I'm sure have somewhat of a working knowledge about what to do about cat urine smells. Many good products are now available to help rid us of the ammonia smell that gives can pee it's notoriety. But what I am about to share with you here was so devastating that it had to become a matte
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08/12/2008
Two months and three days to be exact. For those of you who are wondering about the connection between frog and house, I'll divulge briefly. Our office listed a home for sale in Fremont CA. Because it was an average home for sale without the "distressed sale" factor, and we felt that it would be
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08/06/2008
A while back, I wrote about my run-of-the-mill, non-short sale listing that I felt would be a good indicator of the current market. I called the post, "Consider the Tomato Frog." At first, I thought there may have been a problem with my L.I.P., Listing Indicator Project, after I had a talked to c
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07/22/2008
Do you like hearing your voice played back on tape? Well, I know mine could use improvement. After listening to myself, I am usually conscience of one thing--Is that actually a lisp I hear in my voice? I'm 45--"press 2 to rerecord." However, in all fairness to myself, I don't sound that bad. In
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06/14/2008
Another day winds down for me at the office, TriCity Real Estate Brokers. Perhaps after arriving at home, retreating to the study and selecting a good read and a glass of port to end the day? "Knot" quite. Keeping office deadlines and real estate contracts at bay takes some effort, but recently I
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06/08/2008
B2B--Today I met with the buyers who saw me put out the "For Sale" sign for the "Featured Parkmont Home." in the yard 3 weeks ago when I posted "Consider the Tomato Frog." Remember them? They, came in and loved the property. The expectations I had were that they were going to write an offer this
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05/20/2008
B2B--In this slow market, we should be paying extra attention to all the marketing efforts we conduct in order to make sure they are being utilized to their fullest. Similar to preparing the roast or brining the turkey, open houses should have some prep time and exposure to a conducive environme
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05/17/2008
