RECENT BLOG POSTS
Do you serve a market with many different neighborhood styles? Do you have a difficult time narrowing down a few neighborhoods for you and your lead to search. It may be difficult to get the conversation rolling with those soft spoken, newly relocated, or first time home buyer leads. Have leads t...
05/26/2017
Many Realtors think blogging is either a waste of time or takes too much time (however, most Active Rainers believe in the practice!). Blogging can increase an agent's online presence and potential customer base. When leads begin referencing a blog for information on the home buying and selling p...
05/19/2017
Which signs have you used for open houses in the past? Are certain sign types more attention grabbing? Do others fall down easily or proof unreliable?  A Frame Signs: A frame signs are one of the more common types. Does this reliable method produce results?Photo Taken from Displays to Go Directio...
05/08/2017
In Mexico, Cinco de Mayo is celebrated in honor of Mexico's Army win over French forces at the Battle of Puebla on May 5, 1862. Many celebrate through military parades and battle reinactments. The United States on the the other hand has turned this holiday into a day to celebrate Mexican culture....
05/05/2017
As real estate agents, you should be aware of big data and how it can impact your business. With so much information surrounding your leads, tracking patterns and identifying areas for improvement becomes critical to future success. There are however surprisingly numbers of real estate agents tha...
05/04/2017
Science tells us individuals favor Real Estate teams over individual agents. You may ask how this can be. Have you ever heard of the “Cheerleader Effect?” It’s a term in psychology used to describe the cognitive bias that causes people to think individuals are more attractive when they are pictur...
05/03/2017
In today's Agent Insights - Kenneth Jones - an award winning, real estate broker and appraiser shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their Real Estate...
05/02/2017
In the internet age, keeping a lead’s attention can sometimes prove difficult. Real estate agents understand that this is a very big decision in a person’s life and that the need to look around is very tempting. However, when a lead engages in their own online activities, that’s where things can ...
05/02/2017
Email marketing isn’t dead, you may need to just revamp your current campaign. When buyer and seller leads are navigating through their inbox or spam folders, they’re deciding in less than seconds whether an email is worth their time. In fact, one study found 69% of email recipients report email ...
05/01/2017
Have you ever encountered a “salesy” Realtor? Was there a feeling of fake kindness or pressure to do something their way? Real Estate agents are sales men and women, however they can remain personable leads without pressuring a sale. Home buyers and sellers are about to complete one of, if not th...
04/28/2017
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Zurple Marketing Team

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