Ruth Ann Macklin's (virtualassistant) Blog

First, let me say that I am a fairly low key person. It takes a lot to get me riled up. I also don't get wrapped up in what is going on in the real estate blogosphere and pretty much just do my own thing. Reading a blog post today by Mary McKnight of rsspieces.com, telling the saga of real estate...

Last night about 9PM, I was working on marketing a listing (Listing Coordination) for one of my clients. Why so late? I have a Team of four real estate Virtual Assistants that work with me. One of them is on vacation this week...something well deserved! And the husband of another is in the hospit...

Let's face it, shuffling paperwork, scheduling inspections and tracking down addendums is not something most real estate agents like to do. The good news is, you don't have to! Real estate Virtual Assistants can manage your transaction, giving you more time to concentrate on dollar productive act...

We have all had one of those days...the phone the phone rings off the hook. You put out one fire after another and at the end of the day, you feel like you haven't accomplished a thing. I was having one of those days when I read an article on NationalBusiness.org, 10 Ways To Spend Less Time On Th...

To advertise or not to advertise your listings in your real estate blog...that is the question. Many real estate bloggers tell you not to advertise your listings in your blog. Why? The purpose of a blog is to build relationships, not to sell. This may be true for your community blogger talking a...

What's in a Name?What's in a name? EVERYTHING when it comes to the domain name for your blog! Actually, it is only EVERYTHING IF you want your blog to make you money...and of course that is the point, isn't it?  Your blog domain, title and site description need to be keyword rich in order to plea...

Blogging became popular in the real estate community about 3 years ago and we have come a long way. One thing I have learned is how important your blogging platform is. Just like it mattered to the 3 Little Pigs if their house was made of straw, wood or bricks, it matters to you what blogging pla...

The "NEW" 3 Most Important Words In Real Estate is the title of a recent post on Real Estate Radio USA Blog. Location, location, location immediately comes to mind, but this is being pushed aside by the words conversion, conversion, conversion. Barry Cunningham reminds us not to lose sight of the...

As I was logging into AR, intending to write my post, I was sidetracked by Laurie Manny's post this morning on Lead Generation. Great article, which I happen to agree with 100%. We tend to get pulled in so many directions, without a plan we just end up spinning our wheels with no results. Laurie ...

I remember sitting in a Joe Stumpf, By Referral Only, seminar a number of years ago (I was selling real estate then), when Erick Blackwelder told how the BRO concept became wildly successful for him when he "got stupid." Erick was taking Joe's marketing ideas and tweaking them to make them more a...