When designing a marketing piece - whether as part of your listing collateral - or a mailer to send to apartment dwellers - and you are using photos as part of the marketing piece - Professional Photography is key in real estate marketing. The purpose of marketing is to get buyers to go to the property and walk through the front door. The best way to do this is to have a pristine, sparkling, property, staged to the nines, and showcased by a professional photographer. Add the photos to a virtual tour and broadcast over the web to the widest possible Buyer audience. A 5 star requirement!