Not the sexiest of subjects in this section of ActiveRain, but pretty important, nonetheless. Both analytics and data services, such as from CoreLogic or Altos Research, help real estate agents and loan officers identify homeowners who are most likely to move in the near future.
They also provide data such as market credits to potential clients interested in buying or selling a house, and credit analysis on consumers. Altos Research provides data through email and a website plug-in so that agents can use the data to attract new clients or be able to speak intelligently to existing clients.
If analytics melt your butter, you may have thought about Altos Research’s real-time analysis of the market that they put out every week. Have you purchased this service?
Do you utilize analytics or data services in your real estate or mortgage practice? If so, we’d love to hear how you use them and which company sets your number-crunching heart aflutter. This is the place to share your knowledge and to get answers to those burning analytics and data services questions.