We all know the power of remaining in touch with our database. The trick is to do it in a way that they like hearing from us so they don't disengage. Happy Grasshopper's beauty lies in its' simplicity. The articles are short, sweet, and intriguing and the look is clean and professional. Personally, I like having a choice of articles so that I can choose one that seems like it would really come from me. The responses are personal and often result in a lunch or coffee meeting. Exactly the results we should all be aiming for. I did not think it was possible to automate relationship building processes, and Happy Grasshopper has done it! The best investment in my business thus far!