As other reviewers have stated: "You Tube is an excellent platform to harness the video media stream to help your real estate operation in so many ways." and "ouTube is as essential as being here in Active Rain as a blogger, it may not be your favourite, it may not have all the fancy bells and whistles that other video hosts have, but it's free, it generates some of the best SEO, and without video in your marketing it is very much like saying "moving Pictures don't matter to my business" For us it's a "must have" tool!