Brannon Rice (Keller Williams Realty)

Serving the Upstate with honesty, integrity, trust & perseverance. I would love to help you sell or buy. New construction is my specialty in the $250,000+ market, networked to builders in SC & NC.

Get to know Brannon Rice

Welcome to my professional real estate profile. With almost 14 years of experience in the housing industry (11 as an Realtor) I desire to partner with you to attain your homeownership dreams by implementing my skills, knowledge and expertise to work for you. Communication is vital to every relationship. Modern technology has made us all more connected to each other. Therefore I work very hard to be available to my customers. As a professional, I also commit to the value of responsiveness. Getting answers to real estate questions help my clients make decisions and 'time is of the essence'. I am typically 'ON-LINE & CONNECTED' and can be reached by text, social media, email and the old fashion phone call and/or voicemail.
I moved to SC in the summer of 2003 to start a construction business. During this time I developed a love for real estate. After a few years of serving mid-level and luxury homebuilders and homeowners in the Upstate and Western NC, I decided to become a Realtor in the spring of 2006. Because of my relationships and construction experience, I listed inventory homes for a few custom homebuilders. The market quickly shifted and my focus moved to include 'BANK OWNED' properties and distress sales including 'short-sales'. Throughout the years I have represented my clients on both sides of a transaction as a listing specialist and a buyer's specialist. I have also served for 5 years as an onsite sales agent in new home neighborhoods, from starter homes to high-end custom homes. I want to provide you with knowledge, resources, and information so I can better assist you with your real estate needs. Buying a home? I have a personal relationship with many local builders and an extensive network of contacts that will serve you greatly. Selling your home? My marketing plan, staging consult, professional photography, vendor relationships, knowledge of the area, and connection to home buyers will benefit you netting you the most possible in today's market.
Personally I see my life through the lens of the roles I serve: Disciple/Husband/Father/Evangelist/Disciple-maker/Realtor/Contractor/Coach/ each role my focus is to seek how I may serve others more than serve myself. Learned that lesson from my Discipler, Jesus Christ. Serving my wife and 4 kids brings me much joy and happiness. After committing my life to God, I learned that every person needs to hear the good news of being rescued by Jesus Christ, then they need to be established in a relationship with God which leads to helping them learn to reproduce this model of reproduction. I find these relationships take place in the community I live and the church I attend. Serving my clients in attaining dreams brings much satisfaction. Serving my kids in sports and my community helps me connect to paying it forward.


For SELLERS: One of the most important values I bring to seller's is getting their property SOLD quickly and at the highest dollar amount possible. My understanding of the market allows for open discussion about pricing, addressing the condition, recognizing and maximizing the marketing for the specific location and discussing the motivation of selling and how that affects the timeline. Our regional Multiple Listing Services and Keller Williams marketing partners allow us to harness the Internet's top websites so that my clients properties are getting seen and are creating traffic which will result in finding a specific buyer for that property. My process of listing systematizes the selling of property and eliminates the variables that cause properites to linger on the market. My listing process includes professional staging consult, professional photography and access to contractors and other vendors to help prepare your property to make the greatest first impression possible.

For BUYERS: Providing transactional help, interpretation of our documents and helping you make decisions. First time buyers- I am your guide for every step of the way. Consulting, explaining and visually diagramming the buying process. Investors- I am ready to provide the data you need to move on a property and resourceful enough to seek out what you want. I am a skilled negotiator with a good reputation among colleagues for working out WIN-WIN deals. In competitive markets I promise to use my market knowledge, experience and skills to put you in the winning position with multiple offer properties.

Specialties (10)
  • Buyers
  • Condos/Townhomes
  • Luxury Homes
  • New Construction
  • REO/Bank Owned
  • Residential
  • Sellers
  • Short Sales
  • Staging
  • Distressed Properties
Languages (2)
  • English
  • Thai