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Al Lorenz (Criterion Properties) Real Estate Agent



Al Lorenz
location_on Chelan, WA — Criterion Properties
Get to Know Al Lorenz

I am a real estate broker in Chelan, WA. My company is Criterion Properties, LLC. I founded Criterion Properties in 2003  to provide commercial real estate services.   I have business, investment, marketing and technical backgrounds plus extensive development experience! My background includes development, multi-family and commercial projects which I have been involved with since the early 1990s.  When I moved the brokerage to the Lake Chelan Valley in 2005, I began offering both full service commercial and residential services to a clientele that includes investors, developers and savvy property owners that demand superior customer service and marketing.

As a full time resident in the Chelan Valley, I know what is happening in the area.  I regularly attend planning and council meetings both in Chelan County and City of Chelan.  With my real estate history spanning many different areas, I am familiar with many of the types of projects Chelan has yet to see, but are coming to the valley.  I can see opportunities in projects others just aren't familiar with.  I am also a licensed auctioneer in Washington State.

I am involved in the business and development environment of the area.  I serve on citizen advisory committees for Chelan County, the City of Chelan, and the Manson council.  He has done and is doing projects in the City of Wenatchee, County of Chelan and City of Chelan.  He has hometown expertise!

My blogs can be found at www.chelanrealestateblog.com and www.ncwrealestateblog.com

About Criterion Clients:

Clients who choose Criterion Properties are looking for service a breed apart from the typical Chelan brokerage.  Many Criterion clients are real estate professionals, developers, appraisers and investors.

My clients require their brokerage to embrace tools like the Northwest Multiple Listing Service and Commercial Brokerage Association as well as the local cooperating brokerage.  They demand cutting edge internet marketing of their properties.  They demand the best marketing available for their project.

Criterion is a full service brokerage, not a discount brokerage.  I take my responsibility to act in the best interest of my clients when marketing their property seriously.  Our clients understand that cooperation, both locally and regionally, is in their interest and that anything less is not.  Chelan is a resort community, with a larger than typical share of property owners from out of the area.  Do you really want to ignore the regional multiple listing services that serve a major share of the potential owners of your property?

With Al's background in software and engineering, he is also the most savvy internet marketer of real estate in the area.  He actively markets his client's properties on a variety of web sites, like Zillow, Trulia, Craigslist, Realtor.com and many, many others. He blogs and utilizes the full power of interactive sites, blogging, and the power of Web 2.0 to promote properties in ways no other broker in the area can match.  Al can explain wiki's, social networking sites and widgets!  With over 80% of real estate buyers utilizing the internet in their property searches, you want to make sure you have that kind of power marketing your property.

Al is also an experienced stager who can help to identify and solve issues inexpensively with a property that may keep it from selling.  He owns and markets luxury properties himself and has a great eye for helping to present a property in its best light to potential buyers.

Criterion clients get home town knowledge coupled with world class marketing and individualized service and expertise from the principal.  If you want the best and are looking for a brokerage that believes in professionally marketing your property to the widest audience of buyers, brokers and agents; you could be a Criterion client too!


Auctions By working with many of the best auction and marketing companies available both regionally and nationally, Criterion Properties has the expertise to make your property sale easy, effective and profitable.  Learn more about our auction services here.

Commercial Brokerage
The first commercial specialists in the Chelan Valley.  Experience our customer service.  We provide brokerage services including: market analysis, right of way services, office, industrial, retail, condemnation, multi-family and investment real estate

Commercial Leasing Specialists in commercial properties, leasing, negotiation, marketing and promotion. 

Other Services
Criterion's experience in the investment and operation of real estate make us the logical resource for investors who desire assistance with property acquisitions.  We have affiliates we work closely with on pre-purchase inspections, dispositions, financing and consulting.

Integrity, marketing and superb service are the hallmarks or Criterion's residential services for select clients.  The folks at Criterion put their client's interests first.  As an example, Criterion is a member of the NWMLS and places every listing on this large, statewide multiple that has tens of thousands of member agents.  Most Chelan brokerages aren't NWMLS members and only list on the local multiple that reaches less than 100 agents.  With so many of the buyers in our area from out of town, it is tragic to have so many brokerages who don't market their client's properties to best advantage.  

Vision to see the possibilities. Criterion and our associates are involved in some of the most exciting projects in the Northwest.


Waterfront, Commercial, Development, Investment and Luxury Residential. Service, advocacy and expertise, serving the Chelan Valley from Entiat to Brewster!