Get to know Chris Chapin
As the Director of Marketing and Technology at Hallmark Sotheby’s International Realty I have aimed at brining creative and professional skill set that includes graphic and web design, sales and marketing expertise, as well as vast experience in customer service to our office.
After a few years of working hard in the field of Facilities Management, the topic for which I received his B.S. from Wentworth Institute of Technology, I was finding little personal satisfaction and decided it was time to move forward with a career that would be fulfilling, challenging, and most importantly, something for which I would have a passion.
I sought passion in my own career track by developing my own business plans and, for the past several years, had been doing just that. With an innate sense of design and an ability to connect with people, I formed my own company and provided technology and design services to several industries, including real estate, hospitality, and the building development industries, to name a few. In 1998, my company began providing graphic and web design services to these industries and was one of the first in the region to begin developing virtual tours, which were some of the earliest virtual experiences in the marketplace.
Through the years, I had honed my skills to provide deeper levels of service to these industries, while also developing a firmer understanding of the various businesses through which I have gained the foresight to advance their efficiencies in the years to come. With that in mind I began to focus on real estate, as it is a keen belief that this industry is now just beginning understanding the importance of technology and the necessity for its immersion into the industry.
"Viral marketing, social media, and other progressive marketing practices must become the norm rather than the exception. With the current set of tools available, combined with the ever changing landscape and practices, it is vital for a company to not only understand this, but to embrace it and stay on the cutting edge."
I am confident that it is imperative in today’s marketplace to do everything possible to streamline the process and make the experience more efficient for all involved. It is with that goal in mind that I joined the Hallmark Sotheby’s International Realty team and I look forward to further advancing the company and helping it progress to the next levels as technology and process advances allow. I have worked with real estate professionals for years and am embracing the opportunity to be a member of a team that shares these goals and understands the power of today’s advances and the effect they have directly on the marketplace.