I was born and raised in San Diego, and even though there are three million people in San Diego County, being born and raised here is actually quite rare.

I have been working in the marketing and business field for as long as I can remember since my mom and dad had their own companies. I found it extremely interesting to see people purchase goods and services, and wondered what they based their decisions on. The psychology of marketing and running a successful business is much more than putting up a sign and having a grand opening.