Halifax, Dartmouth and St. Margaret's Bay
When we sold our home in Ottawa I had never heard of home staging but I did have over 5 years experience in the advertising industry. I applied that knowledge to selling my home.
My husband was already living and working in Toronto when our home went on the market. With two young children, I knew I had to sell the house fast. I had five days before the first open house.
I went through our home from top to bottom, de-cluttering, de-personalizing, touching up and cleaning. The final step involved creating strategic focal points in the home, to allow potential buyers to create an attachment with the house.
When our Realtor came by for the open house, he entered and he stopped, looked around and asked who had I hired to "stage" the house. I had no idea what he meant!
Within the first hour of the open house the agent called, we had a firm offer and two more on the way. By the end of the day, the house was sold. It was two weeks before Christmas, a time when the real estate market virtually grinds to a halt. The Realtors who viewed our home that day, asked our agent, "What company had staged the home".
That's when the seed was planted. Since relocating to the Durham area, I have spent a considerable amount of time researching the home staging industry. I also spent time assisting friends and family to prepare their homes for sale.
Having previously owned and operated a successful advertising and marketing firm in Ottawa, I knew I had what it took to run a business and my background gives me a unique perspective to home staging. I approach every home as its own unique product to market and sell. That approach truly provides my customers with an advantage. I build on my strong base to provide my customers the best possible service. Recently, I participated in a program known as the "Staging Diva", offered by Debra Gould of Six Elements - an industry leader in Home Staging.
After servicing the Durham region for 2 years, we decided to relocated to the Halifax region. Once again staging proved its value. We had signed papers with an agent on a Thursday morning and by lunch time that day we already started getting viewings. By the end of the weekend we had a firm offer and we were on our way!
Lucie Quigley, founder of HOLT modern, takes a unique approach to home staging. "Each home needs its own customized plan, home staging cannot be about taking a cookie-cutter approach."