Debra Woods (DW Design Studio)

2 Stuart Kaplan Ct.

Aurora , IL 60503

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An HSR Certified Professional Home Stager & Redesigner serving Dupage, Will, Kane & Kendall counties.

Get to know Debra Woods

Top Ten Reasons You Should Professionally Stage Your Home 
1   You Will Make More Money     According to the National Association of Realtors (NAR), the average staging investment is between 1 and 3 percent of the home's asking price, which generates a return of 8 to 10 percent!

2   Your House Will Sell Faster which = More Money and Less Headache and Stress A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less than list price; and 24 weeks averaged more than 10% less than list price.  3    The Cost of Staging Doesn’t Cost A Dime In a Home Gain 2009 Survey of over 1000 Realtors, it was discovered that home staging typically provides a 586%+ return on investment!

4    Most Home Sellers Cannot View Their House Objectively  If you can’t see objectively, you can’t “package” effectively. Have an HSR staging professional get your home into its most advantageous condition for showing.   5    Your online photos will stand-out from the competition According to a NAR profile of buyers, over 85% of buyers are searching for homes online first before deciding to visit. Give buyers a reason to drive to your home by having multiple photos of beautifully staged rooms that will stand out from the competition!

6    Only 10% of Homebuyers Can Visualize the Potential of a Home  That’s why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.   7    The Longer Your Home is on the Market, the Lower the Price Will Be, so STAGE FIRST! According to a National Association of Realtors survey, homes that sold after 4 weeks on the market sold for 6% less than ones within the first 4 weeks! Don’t be in a position where you have to lower your price . . . have your house staged!   
8    The Money You Make May Be TAX FREE and the Money You Spend on Staging is Deductible!Take advantage of a possible tax-free capital gain by getting every dollar possible while getting a possible tax deduction for spending on staging services to improve and sell your home!  (consult your accountant)  9    Leaving Your House in “AS IS” Condition Will Only Help Sell the Competition Right now the number of homes for sale on the market is at a record high. Competition is stiff and buyers have very high expectations, as well as many choices. Successful agents know that the key to competing is professional staging because it creates compelling online presentations, drives buyer traffic to the home and turns prospects into buyers.

10   You Can RelaxYou will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!

Debra Woods's Blog Posts


Home Staging to Sell is a craft that involves a keen sense of design, a knowledge of the real estate market and the ability to make sellers feel comfortable and excited about the changes to their home. We create a beautiful, warm and inviting environment that grabs the buyers' attention immediately and has them envisioning themselves living in your home. You only have a few seconds to make a first impression, so don't waste it!! Over 90% of buyers search the internet for a home and that first impression certainly counts there also. If a buyer doesn't like what they see in the online photos, they will quickly move on to the next listing. Staging from the beginning ensures that your home will bring in buyers who are excited to see your well maintained, modern, neutral home that's just waiting for them to move in!!

Deb Woods, Designer & Consultant, has been in the residential real estate industry for 9+ years. Her years of experience working as an agent and with top Realtors in Naperville and Wisconsin have given her an expert insight into the minds of buyers and how they shop for homes and sellers and how they do and should market their homes. Deb has been staging and redesigning homes for years both professionally for clients and personally for friends and neighbors. She is a Certified HSR Home Stager and Redesigner and an active member of American Society of Home Staging & Redesign (ASHSR). Deb has a passion for design and helping sellers market their homes to buyers. Visit Home Staging Resource for more information.

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