We at housereel.com believe that this market will accelerate the use of video to sell real estate. In dire times. agents use. or should use every marketing vehicle available. Video marketing is the most underutilized. And it's free if you do it yourself. You should never spend a penny on video, just your time. Younger buyers are more apt to buy with viral type videos - and that means agent made. Pro videos are intimidating and best used for high-end homes.