Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business.
Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.
With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry.
The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.
As Chief Executive Officer of Market Leader, I help set the strategy and product vision for a company that provides the software and services that power hundreds of brokerage companies across North America. Market Leader has been an innovator throughout its 10 year history, and today its RealtyGenerator lead generation and lead management system is at the heart of many of the industry's most productive and fastest-growing real estate brokerage companies.
In order to help our customers and real estate professionals everywhere better understand some of the challenges the industry is facing and the opportunities ahead, I have recently partnered with worked with Steve Murray of REAL Trends on a book called Game Plan: How Real Estate Professionals Can Thrive in an Uncertain Future.
Game Plan is a pragmatic look at the issues facing the real estate industry, a review of the economic models and key trends that will determine who will succeed in the years ahead, and a guide to capitalizing on these trends for franchisors, brokerage companies and their agents.