Nick Nicholls
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Effective Inbound Internet Marketing Strategies and ideas for web design, website SEO and social media; online internet marketing best practices for small business.

Get to know Nick Nicholls

Harry E. ‘Nick’ Nicholls Jr. 222 Freedom Court • Rockwall, TX 75032 • (214) 810-2006 • CREATIVE / STRATEGIC / DIGITAL MARKETING / SALES / EXECUTIVE P&L / Strategic Planning and Implementation / Social Media / SEO / SEM Business Start Ups and Turnarounds / B2b and B2c Marketing / Online Viral Marketing eCommerce / New Business Development / Channel Development / Product Development Sales Management and Optimization / CRM / Fortune 500 Foundation Expert in expanding business operations, creating unique and effective marketing plans, and managing change during periods of explosive growth. Multi-industry, multi-market background across the landscapes of digital online viral media, SEO, SEM, technology, telecom, sales, marketing and virtual Internet eCommerce marketplaces. Keen focus on the financial return to a company from all strategies employed. Experienced in start up, turnaround and mature business environments. Fortune 500 Foundation. • Introduced the first high-speed (30 Mbps) wireless data/Internet service in the Dallas, TX area • Formulated a new digital marketing strategy and distribution channels for green IT leader, increasing revenues by over 400%. • Generated seven (7) fold increase in customer base of private telecom company in 18 months • Sparked 97% year-over-year revenue growth of boutique technology and telecom company • Reduced annual operating expenses $500K without adversely impacting customer retention Key Skills: Recruit, direct and motivate world-class collaborative teams. Conceptualize and implement unique and effective sales and marketing strategies. Understand and promote new digital technologies. Adapt best business practices to maximize results. Analyze and resolve complex business challenges. Identify new business opportunities. Create and maintain focus on customer. Drive revenues and profits. Recipient of Fast Tech 50 Award as President and GM of 38th fastest growing private tech company in Dallas / Fort Worth metropolitan market. University of Houston, Industrial Distribution Degree. ”Nick is a sales and marketing dynamo – especially when it comes to landing new business. He really knows how to connect with customers and offer them first-rate service. Nick is easily one of the most effective, hard working sales professionals who I’ve worked with in 25+ years in the industry. He’s that good.” Rory Cole, COO, Optel Inc. Highlighted Accomplishments: • Introduced the first high-speed (30 Mbps) wireless data/Internet service in the Dallas, TX area. Hired to CS Wireless Systems to evaluate the use of licensed wireless spectrum for broadband data and introduce a wireless broadband data/Internet network to showcase. Appraised the technical, legal and regulatory environment regarding the use of this spectrum for wireless data transfer. Conceptualized the use of spectrum and evaluated equipment for a high-speed long-haul wireless data network. Successfully built and introduced this new high-speed wireless broadband technology using licensed spectrum. Sold to Worldcom/MCI. • Formulated a new eCommerce strategy and channels for IT asset recovery leader, Intechra, increasing eCommerce revenues by over 400%. Viewing a missed opportunity, fashioned a strategy to recover working components and parts from equipment that had previously been recycled and selling these newfound products through new eCommerce channels and prospected new direct channels. • Reduced annual operating expenses $500K without adversely impacting customer retention. Merged 10 local market offices of CS Wireless Systems saving lease, utility, personnel, and operating expenses. Consolidated customer management and billing systems to single platform, saving accounting and administrative costs. Merged customer call and dispatch activities to single call center in Plano, TX. • Generated seven (7) fold increase in customer base of OpTel, Inc. in 18 months in niche telecommunications market. Developed expansion and capital spending strategies targeting the private property segments in 10 large markets. Within 18 months, achieved significant growth of OpTel from 108 properties to 650 properties served. Produced seven-fold increase in end-user customer base. • Sparked 38% annual revenue growth of National Computer Liquidation Center by creating a more efficient process for customers through the sales-to-ship progression of this IT asset recovery and sales company. Restructured operational systems and processes; introducing viral middleware to integrate customer service, sales, finance, inventory and shipping systems. The improved and more cohesive processes allowed for 26% increase in number of products through sales-to-ship process. Enabled 38% year over year revenue increase. • Created and managed the consumer sales & marketing department for the cable division of The Washington Post. Recruited to establish the sales & marketing department and negotiate cable TV programming fee agreements for Post-Newsweek Cable. Reviewed all existing agreements and established strategies for lowering and / or leveraging programming license fee rates. Renegotiated numerous programming contracts to lower rates and establish and leveraged incentives. Put in place cable TV channel programming line-ups and tiers to leverage new rates and incentives. Lowered per subscriber license fees 16% in an environment of increasing programming license fees. PROFESSIONAL EXPERIENCE: Director, New Business Development / Digital Marketing, Fortress Solutions, 2008 to present. Created sales strategy, generating new channels for this boutique telecommunications component level repair company. Prospected, strategized, presented and closed Alcatel-Lucent and Verizon in first year. Increased revenues 97% in first year. Director, Channel Development / eCommerce, Intechra, 2005 to 2008. Established international telecommunications recovery and disposition strategy forecasting $25M gross revenue. Created new direct sales channels and inside sales department while expanding eCommerce channels for this IT asset disposition and recovery company. General Manager, Channel Development / Digital eCommerce, National Computer Liquidation Center (NCLC), 2002 to 2005. Computer and IT equipment reseller. Purchased company. Restructured operating functions to facilitate higher volume of product refurbishment. Reorganized sales and customer relations functions to better service retail, wholesale and e-Commerce sales channel customer bases. Negotiated and approved all supplier purchase contracts and sales distribution channel agreements. Full P&L. Vice President, New Business Development and Operations, CS Wireless Systems, Inc. (MCI Broadband Solutions), 1996 to 2002. Seized opportunity to serve key role in the development of this start-up company’s strategic direction and day-to-day management. Conceptualized and built first long-haul high speed wireless Internet service. Successfully consolidated 10 customer service locations into a single national call center; including the installation of a new telephone system, new management information systems and 7 billing conversions. Full P&L. Vice President, Business Sales and Consumer Marketing, OpTel, Inc., 1995 to 1996. Directed the expansion of this private telecommunication company’s business partner and customer base. Directed all C-Level negotiations with property companies. Managed PR and lobbying efforts. Earlier Career: V. P. Programming, Marketing and Sales, Washington Post. VP of Marketing, Sales and Programming, Coaxial Communications. Senior Director, Sales and Marketing, Warner Cable Communications, Inc.


Online Tools / Strategies Why use Internet Marketing Best Practices ? The keyword (SEO pun intended) here is simple. My clients at YourWebInConcert are small business owners who desire to create an online presence and use internet marketing to promote their businesses. However, what I discovered as I began to help these clients achieve their goals is that helpful information and tools are spread out all over the internet (and in no particular order). In fact, the sheer quantity of material out there can be both confusing and overwhelming to the average business person. So, I decided to make things simple! I created this site to have a single place for the web tools my small business clients need to manage their digital/online SEO (search engine optimization) and digital/online promotions (social media, mobile, etc.). A single place where I can assemble online marketing tools I find to be both helpful and useful for small business owners to promote themselves online in the digital world. Of course the marketing tools we use will change with time as the search engines modify their algorithms, new media comes online and people change how they use the internet. Therefore, this site will continually evolve with these changes. I have organized these digital marketing tools in a fashion similar to my teaching so as to make it easier for small businesses to use it as a companion to the YourWebInConcert curriculum. My intention is to make this site the number one reference for small business online/digital best practices. In order to do this, I will continue to seek out quality tools that will help you increase your website's visibility. So be sure and bookmark this site as a goto reference for your strategic small business online and digital strategies and decisions. I look forward to hearing from you!

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