Randy Mitchelson,APR,      First Impressions are made at First Click (Marketing Coach & Homeland Heroes Home Loans)
NMLS# 377413

Bonita Springs , FL 34135

Trusted advisor to businesses on their video and website marketing, social media, SEO, e-newsletters and direct mail.

Get to know Randy Mitchelson,APR

Randy Mitchelson, APR  is an award winning entrepreneur, writer, speaker and community leader with more than 20 years experience in sales, marketing and operations.


Mitchelson provides Internet Marketing expertise to business clients. This includes website and logo design, public relations, social media management, blogging, email newsletters, video marketing, lead generation, print marketing and more.


As a licensed mortgage professional, personal credit expert and member of National Association of Mortgage Brokers, Mitchelson educates both individuals and groups about credit scoring by conducting personalized credit report reviews, action plans and one on one consultations. He is author of the free monthly newsletter, Mortgage by RandyMitchelson also founded the DailyDollar™ personal finance newsletter. U.S. News and World Report named DailyDollar to its list of 8 Savvy Personal Financial Podcasts. 


Previously, he founded of Estero, Florida based National Web Leads, LLC, (NWL) in 2005, an internet marketing and lead generation services company. NWL merged with Reach Media Group in 2012 where Mitchelson was CMO. Prior to that, Mitchelson served in regional and national leadership positions within Fortune 500 firms Bank of America, KeyBank and CIBC's Marketplace Bank. 


Mitchelson earned his BS and MBA at Rensselaer Polytechnic Institute in Troy, NY.  He is a founding member of the Southwest Florida Regional Technology Partnership Inc. and the Michelle’s Angels Foundation Inc.

Randy Mitchelson,APR's Blog Posts



NMLS# 377413

Accreditation in Public Relations 



Lee County Horizon Council Startup of the Year - iPartnerMedia - 2017

Florida Public Relations Association Golden Image Award 2017

Florida Public Relations Association Award of Distinction 2018

MichellesAngels.com Foundation Volunteer of the Year 2013

Southwest Florida Regional Technology Partnership - Partner Award

Boys and Girls Clubs of Central Florida - Board Member of The Year


Public Relations Strategies

Internet & Affiliate Marketing

Lead Generation for Consumer Finance Companies

Facebook, Google+, LinkedIn and other social media management

Email marketing

Website design and fixing ugly websites

Testimonials for Randy Mitchelson,APR

  • Susan Connell, Physical Therapist, US Army Warrior Transition Unit

    I always enjoy hearing from you and reading your insightful newsletters!

  • Tamir Ness, Property Manager & Investor

    When I read Randy's newsletter about mortgage and credit I can tell a lot of thought and expertise went into it. I want to share the information with my tenants and other clients.

  • Justin Sarafin

    Hi Randy, keep up the great work. It is great reading your informative publication. Thank you, all the best.

  • Korey Dixon, School Teacher

    Randy is a detail-oriented creator of the DailyDollar Newsletter. He is proficient in finance and really wants to help the average consumer.

  • M. Colleen Brown

    Randy has tremendous technical expertise and insight into financial sales, services and processes and drives for ethical business results within the financial marketplace. Randy has a keen vision of the role of technology to enhance business processes. Randy demonstrates an unwavering commitment to developing future leaders by organizing challenging leadership events for them within the company and for the benefit of the community as well. Randy has been an effective mentor in developing future leaders by using his exemplary analysis and relationship building skills and his authentic concern for improving the plight of those less fortunate is exemplified in Randy's leadership in charitable organizations.

  • Grant Evans

    Thanks Randy. You provided some great insight. I appreciate it.

  • Steve Ramirez, Real Estate Investor

    Randy- I want to thank you for providing guidance and expertise to a loan process that has become near impossible for someone like us who invests in distressed properties and was crushed in the previous housing market crash. You were not only able to provide guidance you actually got results as our loan was completed in less than 4 weeks. Thank you.

  • Nancy Squittieri, Bank of America

    Thanks Randy, your newletters are always great!

  • Amy Knox

    Thanks Randy...you're always so knowledgeable....cant wait to us this info to buy a house in California !!

  • Andrew Makely

    Randy is the consummate experienced, creative and dedicated mortgage professional. His financial background provides him with an attention to detail that is matched only by his enthusiasm for the task at hand. Randy brings a passion with him every day that is infectious among his clients and serves as a motivating force for the referrals he deserves.

    Service Areas (4)
    • Bonita Springs, FL
    • Naples, FL
    • Fort Myers, FL
    • Bonita Springs, FL
    • South Fort Myers, FL
    Specialties (2)
    • Niche Loan Products
    • Internet Marketing Strategies
    Languages (1)
    • English