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Rainer
279,648
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Target the neighborhood is called Farming.

May 17, 2018 10:43 PM
Rainmaker
593,146
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Guinevere - As the previous posts have said, farming is picking a specific area and then cultivating over time a relationship with sellers (though you could farm buyers, but it is tougher).  Think of specific neighborhood, condominium project, or group that you will allow you to identify property owners easily.  Consistency is the key to farming and there tends to be a decent lag time from the start to being "top of mind" as the go to agent.  Think where you live, groups/associations that you are part of and that should be a good start.  Direct mail, with persistent mailings will usually work if you stay committed.

As for Craigslist, I usually use it for advertising one of my open houses which leads to a few individual showings, but mainly it is to drive traffic to the open.  From there, you can meet and speak with them in person to decide if you would be a good fit personality wise to work with them.  Best of luck.

Jan 06, 2015 08:57 AM
Ambassador
1,771,430
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Craig's list is the bottom of the barrel. I would avoid it. Farming is picking a group, building, block, neighborhood and marketing them over and over via cards, letters, or emails. Probably mailings.. Eventually you will become successful.

It is like fishing you an go for a year and get no bites and one day if you did not give up you feel a tug.

Hope this helps.

Jan 05, 2015 01:30 PM
Rainer
176,305
The Mary Ellen Vanaken Team
Keller Williams Realty North Atlanta - Alpharetta, GA
North Atlanta, Georgia Luxury Home Specialists

Post cards to a community your tarketing works well as well as social media and blogging.

Jan 05, 2015 01:04 AM
Rainer
73,243
Devin Veith
Amp Realty - Louisville, KY

I use Craigslist to post listings. You get a very small percentage of quality buyer leads, but it is free and fairly easy to post.

Jan 05, 2015 12:44 AM
Rainer
80,093
RVA HomePRO Michael Hottman
RVA HomePRO Realtor with Keller Williams serving Hanover, Henrico, Chesterfiled and Richmond, Virginia - Glen Allen, VA
Helping you achieve goals in life & real estate

Farming is usually done in person or with old school techniquels like mailers, newsletters, etc. but you could also farm on Facebook or other areas. 

 

Exercise caution on Craigslist - sometimes the leads you may get from there are bottom fishers and such. Since the change in Craig's list rules of no HTML and limiting advertising it's even more difficult to use.

Jan 04, 2015 02:17 PM
Ambassador
3,039,280
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

craigslist never worked for me although I tried it for over a year.  However "farming" is something I've made a ton off of.  I do my neighborhood... 200 ish homes.  I walk my dogs and meet people, I direct mail them at least 4 times a year and I have a fairly extensive email list that request market reports... always a chance to sign up for that is on my direct mail pieces. 

Jan 04, 2015 12:23 PM
Rainmaker
429,805
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

Hi Guinevere,

Farming is when you pick a neighborhood, or certain targeted audience and start soliciting directly via email, mail, telephone etc. to get in contact with that specific group of people to start marketing to.  I normally think of farming a particular neighborhood, or a few streets in a subdivision at a time.  You could also do this with friends, relatives, church members, members of groups you belong to, former co workers, etc.  

Craigslist is getting a little harder to generate leads from.  We use to be able to put a link to our website, or lead capture website in the post.  Now if you do that, then your ad could be flagged or removed.  I now just put my single listings out there with information in the ad that comes back to me either with a phone number or email.  If I am able to get an email or phone call then I am able to capture that lead.  I hope this helps!

Jan 04, 2015 11:04 AM
Rainmaker
3,069,984
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Dipti nailed this one!

Jul 16, 2018 06:27 AM
Rainmaker
629,951
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Focus on a specific area is called Farming.

Jan 08, 2018 04:18 PM
Ambassador
5,409,570
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Farming, identifying your fields, planting seeds and harvesting the crops.

Oct 31, 2017 09:46 PM
Rainmaker
4,799,501
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

That's two questions. 

Oct 07, 2017 05:46 AM
Ambassador
4,312,759
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Prospect a common kind of consumers - could be a development, a town or even demographics.

Aug 13, 2017 08:58 PM
Rainmaker
223,669
LuxurySoCalRealty San Diego
Compass - La Jolla, CA
San Diego Partner - The Private Client Network

Hi Guin White I've made a significant invesmtent for 2016 with smartzip predictive farming.  It's my fifth year and my first time farming.

Jan 10, 2016 10:07 AM
Rainer
14,848
Guin White
Barker Realty - Santa Fe, NM
Tenacious Problem-Solver, Referral Broker

Thanks for everyone's input! Incredibly helpful, all. Rainmakers indeed!!! 

Jan 06, 2015 06:10 AM
Rainer
14,848
Guin White
Barker Realty - Santa Fe, NM
Tenacious Problem-Solver, Referral Broker

Thank you,  Brenda and Tammy. I appreciate your time and explanations. I'm not totally sold on Craigslist, but it sounds like farming has lots of promise. That said, I'm still trying to get a fix on the farming thing and how it works, and I have another question: where do the mail, email and call lists come from for the particular neighborhoods or geographic areas?

Jan 04, 2015 12:36 PM