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I agree with Christina Botteri And I would add the most successful feature is you. A
Wish I had one.
Marketing, I guess. Had one such listing and sold in no time!
Parked and reading...
IMO, the number one most impressive feature in every presentation is Well-Articulated Expertise. You know your stuff and you know how to communicate your knowledge effectively.
Luxury homeowners are high-functioning professionals and subject matter experts in their own right. They will recognize and respect another expert.
Before spending time and money on tech wizardry or wine, make sure you know your homeowners' marketplace forwards-and-back.