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Simplicity and speed are important.
Wishing you all the best, John.
Beyond my pay grade.
I am not familiar w/ Pageline/DMS. But, if you are using wordpress, why not just use a WP theme? Also, I would recommend paying someone who knows wordpress and how to set up/optimize for SEO to set it up. Concentrate your time on the content/what you know. WP is very tricky to set up and I'm sure there are things you are doing (or not doing) that are interfering. My WP site kicks butt and I know a lot about SEO (for a layman), but I would never dream of trying to put together my site on my own.