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It is not my style to use the words awesome or superb to talk about a neighborhood. I might however refer to neighborhood amenities that way. I generally talk about location and use words like most requested or sought after location when describing the neighborhood. High demand is another term I use. Buyers understand these terms and know exactly what they mean.
I shy away from those words. I will say "popular" if it is a sought after school that people are asking me about often.
Although the wording on listings is limited and space is precious, if the school is one of the biggest contributors to higher resale in that particular neighborhood, it may be worth using a more specific description, such as "top 5% school" as opposed to just "awesome" or "superb." Facts always trump opinions.
The more mundane and blah you write about these things the better these fools like it.
My sense is to post information that has a link to a specific article that was written about that school or neigborhood. I always wonder, "according to whom". We have a school here in one of the communities that is touted as one of the best, yet many who live there would not send their children there feeling it is "too clickish", and opt to send them to the other school in the community. A
In our state they call that "puffing" and it is perfectly fine. There are some adjectives that you didn't mention that they will find fineable, however.
When puffy words like those become illegal we may all be in for some minefields when writing copy.
One can use them.
I usually do not use these adverbs.
I think one should stay away from the personal perception of the property and neighborhood. My two cents.
I often see a suggestion about 'great schools'. To tell it is a big selling point, since houses in those zip codes are much more desirable.
I think those words would be within the fair housing guidelines. Some agents tend to exaggerate. I have to agree with Suzanne's comment.
Nick, I wouldn't think this would be an issue with Fair housing guidelines.
These often used adjectives are terribly over used and really don't mean anything. We should get out our thesorus and find more precise words to describe a home.