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Rainer
126,464
Mike Tizzano
Amerifirst Financial, Inc Equal Housing Oppurtinity Lender AZ BK0013635 NMLS 145368 LO:1015837 - Mesa, AZ
Protect Your Transaction Certified Lender

The more targeted the better.  Advertising to a niche will bring better results for the money.  You could market yourself as a specific neighborhood specialist, etc. You can run multiple ads at once with different messages and target the audience you want that to reach.  I have one going for down payment assistance that targets younger buyers and a reverse mortgage ad that targest the 65+.  I had one for FHA streamline refinances that received a ton of clicks which costs more money but didn't have a great conversion rate.

Jan 29, 2015 03:44 AM
Ambassador
4,845,979
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I generate two adds, one I promote through sharing only and the other I sponsor.

Most times the one that I share all over gets more results than the paid one does.

Sep 26, 2019 09:55 PM
Rainer
279,598
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Good suggestions here.

Jun 09, 2018 10:40 PM
Ambassador
4,307,769
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Facebook Ads have one advantage - you can target the audience. And I am sure you know your audience.

Sep 09, 2017 10:11 PM
Rainmaker
3,067,302
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

parked and reading...

May 28, 2017 09:43 AM
Rainmaker
1,507,472
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Cindy,

I would like to see your feedback from running your FB ads. How did it work for you?

Feb 03, 2015 04:35 PM
Rainmaker
1,101,839
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Tell us the cost of running a champaign and clicks you receive please?

Thanks

Sam Shueh

Jan 31, 2015 12:29 AM
Rainmaker
788,746
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

I ran the campaign once and it was very targeted market. However narrowing down too much can also work against you since that can cause a very small market. Depending on what you are trying to target you may want to play with the market.  I will follow this questions for learning what others have to share.

Jan 29, 2015 10:17 PM
Rainmaker
4,432,971
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have not used facebook. How much does an ad cost?

Jan 29, 2015 10:05 PM
Rainmaker
5,979,623
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Join the Facebook Fridays group and follow the advice of Anita Clark

Jan 29, 2015 07:06 AM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Try to keep the target audience in mind and don't make it too big.  Don't run it for more than a week at most.

Jan 29, 2015 05:52 AM