Spam prevention
Rainer
158,198
Kathy Goldman
REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert - Waukesha, WI
Social Media & Marketing for Real Estate

I have a client who sends BOTH sides of the sale a card in the mail every quarter. The card is for BOGO dinner, entry to zoo, $5 off this or that. Whether the client uses them or not they are still seeing my client in front of them once a quarter. I think the good news is that people really don't use them so it is just costs the amount of the mailing. But....whichever side she did not represent, will still remember her before their own agent!!!! LOVE IT!

Feb 02, 2015 03:35 AM
Ambassador
1,120,219
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

I need to do better with keeping up with my sphere.  I have been a little lax on it.

Jan 31, 2015 08:18 AM
Rainmaker
107,497
April Stephens
RE/MAX One Realty - Clayton, NC
Broker/Realtor - Johnston & Wake County

Great post! We are working on this as well! Building the relationship after the sale..Following!

Jan 31, 2015 03:54 AM
Rainmaker
2,016,905
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Be active in local community affairs, events and you see the sellers. They see you in the papers, online too. Unless they have moved away and a happy holidays email, some timely "it's been a year since you sold, were thinking of you in your new life direction. Hope everything is well..." sincerity fueling all you do in the reach out, reconnect.

Jan 30, 2015 06:57 PM
Ambassador
4,307,769
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Signature Properties of Vermont many ways you can do it! Item of Value - monthly email - pop-by are Brian Buffini system basics, not to mention about the calls.

You can still send them the regular market snapshots (top producer product) and/or Market Insider.

Nothing works like personal visit - may be once every quarter?

Jan 30, 2015 12:32 PM
Rainmaker
629,751
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Same procedure, I guess.

Jan 28, 2018 08:55 PM
Rainer
105,987
Chris Mamone
Keller Mortgage - Tacoma, WA
Senior Loan Officer

I use  mediacenter and mark my google calendar for birthdays, anniversaries, when they closed, etc. Always pops up reminding me to make a call.

Feb 02, 2015 01:53 PM
Rainer
368,026
Raoul Loustaunau
EXP REALTY - Phoenix, AZ
urhomefinder.com myvaluetoday.com

I keep in touch just like i would a buyer ,sellers will become buyers and if you stay with them via phone call ,email and texting them , when they are ready to buy or they might refer you a client , i will do this also for my buyers after the are home owners.

Feb 01, 2015 11:55 PM
Rainmaker
1,623,787
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Newsletters, market updates, and letters. I have a set in my Real Estate Prospecting Letters designed for this - trivia for each month of the year.

In addition, it's good to call or stop by 2 to 4 times each year just so say hello and ask how they're doing. 

Show that you're interested in them - and make sure they know you're still there. But don't simply write and ask for referrals every time. 

Feb 01, 2015 04:24 AM
Rainer
227,437
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

Yes as Signature Properties of Vermont mentions, it's the ones that move out of the city or elsewhere.

At first thought it would seem weird to ask the exact address of where they're moving to. Always afraid the response would be "Hey you sold my house and moving back with my parents. What else do you want?"

In reality they are probably fine with giving the address to you.

Feb 01, 2015 01:44 AM
Rainmaker
1,317,757
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I try to send news letters and market update.  They also enjoy receiving sports schedules.

Jan 31, 2015 12:16 PM
Rainmaker
940,126
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Every so often I contact them to see how they are doing.  They are usually so happy to hear from me that we end up chatting for an hour.

Jan 30, 2015 10:09 PM
Rainmaker
2,432,999
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Didn't they go to live somewhere else?  Even far away Sellers know people and have people back home and keep in touch.  I still send newsletters and birthday cards to them.  Like, Forever.  Some have moved back...

Jan 30, 2015 12:53 PM
Ambassador
3,985,488
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You can keep them on your newsletter list and special offers and promotions emails. Don't let them forget that you are their agent because you want those referrals. Definitely call or drop notes from time to time.

Jan 30, 2015 11:25 AM
Rainmaker
781,096
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

I saw and I am following this Signature Properties of Vermont!

Jan 30, 2015 12:07 AM
Rainmaker
456,782
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Signature Properties of Vermont It is one that my assistant created. Very simple. Would be happy to email you a copy if you like. We mail out to past and current clients and we email it to those who are on a drip campaign/leads. If you email me, I will email you it back! shannon@rvahometeam.com 

Jan 29, 2015 11:23 PM
Rainmaker
456,782
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

We send out a newsletter every other month and we do pop-by gifts if they moved in town. I love the newsletters as they get 6 a year and they are really "low key"...One featured property, an article on a home tip, a mortgage tip, calendar of events, and what's happening with us. 

Jan 29, 2015 11:18 PM
Ambassador
4,845,979
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

CRM newsletters with homeowner tips.

Sep 26, 2019 10:05 PM
Rainer
279,598
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Same thing for them, too.

Jun 10, 2018 11:32 PM
Rainmaker
1,507,472
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It is probably going to be 5-10 years before the client you closed a deal will move again. So you can not stop reaching in any way you can( occasional emails, calls, texts, cards, a lunch, etc.). The quality of your communication with a past clients is a factor is whether you win repeat and referral business from them.

Dec 04, 2017 10:22 PM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Holidays and sale anniversary.

Nov 22, 2017 06:18 AM
Rainmaker
304,455
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Great question. I always love everyones answers. My core problem is the follow through on them.  LOL

Mar 08, 2015 04:52 AM
Rainer
22,128
Signature Properties of Vermont
Essex Junction, VT
Showing you the way home

We still keep them on our mailing list, of course - so they receive updates, holiday greetings and even new listings asking them to pass those along if they know someone who may be interested.

 

What we are looking for, specifically, is something to send out at the 1 year mark. For buyers, it is a "Happy Anniversary" message that includes a photo of them at their walkthrough etc. For sellers, that approach will obviously not work. 

Feb 01, 2015 10:08 PM
Rainmaker
90,393
Debra Peters
Referral Realty - Manorville, NY
NY Real Estate Salesperson

I deal mostly with Sellers and the majority of them have moved out of state.  If I have an address, I will send them a note card, but usually I do not have their contact information.  

Feb 01, 2015 07:38 PM
Rainmaker
1,623,787
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think it's wise to treat people who moved out of the area just the same as anyone else. For one thing, they may decide to "come home." For another, they probably still have friends and/or family in the area, so you could gain referral business. 

Feb 01, 2015 04:26 AM
Rainmaker
4,432,971
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I agree it is difficult to keep in touch with sellers who move out of the area. I just send them my calendars.

Jan 30, 2015 09:24 PM
Rainer
22,128
Signature Properties of Vermont
Essex Junction, VT
Showing you the way home

That's great, Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker ! Is it something your office generates or do you use a service, if you don't mind sharing that? We want our marketing to be personalized (as much as possible)...think that makes a big difference the clients receiving it. 

Jan 29, 2015 11:20 PM
Rainer
22,128
Signature Properties of Vermont
Essex Junction, VT
Showing you the way home

Right, Debbie Gartner , if they are ALSO purchasing, that makes it easy...it's those sellers who have transitioned for other reasons that are tricky. Your tips on establishing credit etc. are a good idea, thank you. 

 

Jan 29, 2015 11:00 PM
Rainer
22,128
Signature Properties of Vermont
Essex Junction, VT
Showing you the way home

Andrea Bedard 

Jan 29, 2015 10:57 PM
Rainmaker
2,766,731
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh, and obviously, make sure you get their new address.  If they are renting (and may buy later), you can also send info on preparing to buy (e.g. re-establishing credit, what to look out for in buying a home, etc.

You really should group them into groups and set up campaigns based on the 4-5 needs.

Jan 29, 2015 10:55 PM
Rainmaker
2,766,731
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I think some of this depends on where they moved.  If they moved away/out of area, this may be lower priority for you.  If they are still here and bought another place, I would treat them similar to buyers...give them tips on their home (e.g. energy savings, best investments to improve value, decorating tips, etc.

Jan 29, 2015 10:53 PM