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Debbie Gartner said a lot about it! And 1900 is on a lower end of it. At least about 1000 a day is a good measure. And mine is not good!
First, I think this can vary a lot pending geography and strength of website.
I'm not a realtor, but my site does very well - over 30,000 visitors a month (I think up to 31,500 now).
There are many realtor sites that get much more traffic than my site does.
BTW, you can get some relative rankings of your local competitors by looking at their alexa ranking (alexa.com). This shows the ranking of your site (and lower numbers are better). So, if you know yours (which you can look up on the site), you can see how it compares to others.
Hope that helps.
League City, TX
Troy Erickson AZ Realt...
Lots of! Perhaps 100,000! That's my paid traffic, though.
I think it varies greatly by website. For January I had just over 22,000 unique visitors.
This is one of those exercises we get tricked into that amounts to chasing your tail. Impressions and hits have little relevance to the effectiveness of your website. These numbers only suggest an opportunity to see the website, not that the website was visited. It is very much like looking over the barrier at the interstate, there is traffic but is does not mean you are going anywhere.
The REAL numbers must be related to long tail searches, duration of visit and most important of all...CLICKS or any measure of human engagement. That is the REAL measure. That's when your loyalty programs, your collaborative efforts really pay off.
This discussion always leads to the other measures, visits, clicks, conversion, prospect, customer, client, GCI.
Before responding to such an inquiry, squeeze a bit to measure the understanding of the speaker. Your response needs to fit into the framework of their understanding.
Then comes the segmentation issue where there are many portals to real estate information. Although your site may get 15,000 visits of 10 or more sec duration, your REMAX franchise website, MLS, broker, blog, all create a rain that collectively assures the qualified and active buyers in your area will see the inventory you present through a variety of formats AND your retention resources creates the perfect environment for more creative options of a home buyer or seller.
Better still, ask your speaker how they conducted their home search for the last house they purchased. (that specific question is important) Now your numbers will have real traction when impressions and hits are rejected from the conversation.
If an agent specialty is golf course homes in Dunedin FL, a city of 37,000 residents, how many hits, impressions would be relevant? If 100 homes a month sell and the website gets 4,000 visits monthly, what would that reveal?
If those 4,000 visits resulted in 300 clicks montly on real estate data, what does that reveal? Of course this is information of much greater importance, but in a society that adores big numbers, numbers of any kind, EVEN guesstimates, a meaningless printout showing 111,000 hits (combined) could impress someone. If however, you carry THAT number into further calculations, it will prove demoralizing and lead you to believe your online efforts need an infusion of more CASH when what is really needed is better telephone skills. And who would you give that cash too? The one talking about hits.
There's no real average and I'm not sure averages tell a story in any event. A lot depends on soi, listings on your site, updates on your site, etc.
Well it's obvious that I need to increase my ranking. I am not getting anywhere near 1,000 visits per day.
An average is a hard thing to put on this stat. Those of you in the bif metro areas will get a lot more hits than us country bumpkins with 1000 population of our towns.
Andrew Mooers | 207.53...
I have never checked.
I don't have a website.
Engagement is measured way beyond sheer numbers. Results are dependent on how all your mediastreams work together or not to build to cause more listings, sales and more connections. 1.2 million views on our video channel is a number... but looking under the hood to see which playlists, specific property listings do well and why, that is where you focus. If you have a blog post with 40,000 "hits" it is support with linkage your websites enjoy but you can use as a simple email extra. To expound on the topic to save you time with the intro and then here is more, read full article seque.