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Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Hi Russ. You have quite a few votes on this topic for iMovie. And that would be my vote too... IF you are on a Mac. (And as was noted, when you master iMovie and want the next step up, Final Cut will be the hands down favorite).

However, you didn't say if you are on a Mac. For those Windows users out there (like myself), for starters, I always recommend the free app Microsoft gives us called Movie Maker. (you can download it here)
Windows Movie Maker is a great starting point for those looking to edit videos. You can cut your longer clips down to the size that you want them. You can arrange your clips in whatever order you wish. Further you can add captions and text to make your video more polished.

When the time comes that a person has mastered Windows Movie Maker, then I recommend the software that I use which is Sony Movie Studio (which is the prosumer version of their Vegas Pro app which is the version of this softare full time professionals are more apt to use, info page here. Besides Sony, there are popular apps from Adobe, Pinnacle, Corel, and Cyberlink in the $50-$100 range. I picked Sony and it has worked well for me) 

This step up app gives you much better control over multiple video tracks (e.g. for cutaway shots) and better control over text. It also handles panning and zooming controls much better. However, until you get past the basics, you won't know you are missing these features and the free Windows Movie Maker will get you started!
Hope those notes help.

Feb 04, 2015 02:27 AM
Ajay Pandya
e-Merge Real Estate Unlimited - Columbus, OH
Realtor Ajay Pandya

Maybe, my assistants!

Feb 01, 2018 08:37 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Well - it seems iMover for Mac/Apple and MovieMaker for Windows platform is the answer from most Russ Ravary .

I also use some different free software from Aiseesoft and Ashampoo - call me crazy! (Some DVD makers etc etc.)

Feb 04, 2015 11:45 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

For Windows, Cyberlink Power Director is an awesome program.  Though, it takes some time to learn to use it.

Feb 04, 2015 06:42 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

I use Adobe Premiere for any editing.  The Adobe Suite is a good collection of programs. 

Feb 04, 2015 04:24 AM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

I use Adobe Elements 13 right now. Its about $100 and its worth to have the good quality rendering versus other free version. But the best free version, that works with any camera, is GoPro Studio.

Feb 04, 2015 03:02 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

I use Magix Movie Edit Pro. There is a learning curve, but once you've mastered it, it does a good job and there are some good, helpful videos on YouTube for that. I would really like to give my opinion on Movie Maker, but have never gotten it to work on my HP Computer, (currently running Windows 8, but it didn't work with 7 either). 

I've recently gotten myself and iPad Air and am looking at iMovie. I've heard good things, but have a feeling that after using Magix, that is a step up, I might find it doesn't offer enough options for me. 

Feb 04, 2015 02:49 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I use the one that comes with windows.

Oct 04, 2019 10:01 PM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar


Jun 14, 2018 10:33 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Cyberlink or Sony Vegas both work nicely on real estate videos. The transitions, rendering to max the quality but not bump up against and go over the size limit. REALTOR dot com's 1 meg is a kink in the hose of video production for sure. But will they open up the faucet and bump the 2 meg threshold... heck no.

Mar 07, 2015 02:11 AM
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

I use Corel VideoStudio. The price is right and I've done some pretty neat things with it. Not only real estate wise but also doing 1-year videos of my daughters.

Feb 04, 2015 08:50 PM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

I use Final Cut Express. It is easy to use and offers many features.

Feb 04, 2015 12:18 PM
Mary Weiss
Zillow Group Mortgages - Seattle, WA
Trainer & Content Manager

I personally use Final Cut Pro since I'm on a Mac - but it may not be practical for you to spend $300+ on video editing software unless you are going to be doing a lot of post-production editing though (more than cutting clips and adding transitions).  FCP offers more professional editing and templates - color correction, effects, etc. It's also easy to export your video right from your Editor to YouTube or other online sources - and choose your production quality (DVD, online, etc.)

If you are on a PC, the most user-friendly and least expensive video editor to use is Sony Vegas. I used that for three years before I upgraded my computer to a Macbook Pro. I still miss a lot of elements from that editor, to be honest. It has a very similar UI (user interface) as Windows Movie Maker, (not to be confused with Windows Live Movie Maker, which I believe to be inferior to WMM) but with more options.  I believe I spent $100 on my version for HD videos. You have a great array of transitions and effects to use as well.

I've also played around with WAX (powerful and free to download) but I found it to be a little too clunky to use for simple videos. You can create some great visual effects using it though. I would say to use this if you are really into graphics and want to customize your own.


Hope that this helps! 

Feb 04, 2015 06:42 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

The answer to your question can only be provided when one has understanding of what you are callling a video (slide show with effects and animation) and the quality you will need.

The purpose should also be understood. Is the video to be used in a home walk-through or are you to be infront of the camera creating the personality that will propel you company into a prosperous future or do you have the vision to use video to complete the most common request of home buyers?

What other technolgies will you be including in your video? Whiteboard? Screen grab? Captasia? 

Will your product ever show up on a big screen? 

Craig's 3rd paragraph is one to read carefully.

Feb 04, 2015 05:19 AM
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

I see Apple products mentioned here but if Windows based, the free Windows Live Movie Maker is easy to use.

Feb 04, 2015 03:45 AM
David Bacon
Realty One Group - Glendale, AZ

IMovie!! It's great for someone who does not have much experience. As Debbie Reynolds stated you must have apple products. The IPHONE version is great to use while on site  too!!

Feb 04, 2015 01:57 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

iMovie is the one I use the most. It is user friendly but you do have to have an Apple product.

Feb 04, 2015 12:52 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will look for the answers to your question as I do not use any.

Feb 03, 2015 08:56 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

When I need it, my video editing software is my good friend, neighbor and former client who comes out of the film industry. And the price is right too! Wish I could be of more help!

Feb 03, 2015 08:53 PM