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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

In my second year I bought leads...Over $1000 and all I got was names many others got also.  NEVER AGAIN!!!!

Feb 08, 2015 10:01 AM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Don't blindly sign up for the latest, greatest shiny object just because someone says it's the best thing since sliced bread. Do your due diligence. Ask questions. Have a plan in place on how you will use it and track the results.

Feb 08, 2015 11:33 PM
Karen Berg
Queen Creek Realtor, San Tan Valley Realtor, United Brokers Group (602)919-2375 - Queen Creek, AZ
Experience Matters!

My biggest mistake was probably using my company's domain email addy instead of my own!   Good luck newbies!


Feb 08, 2015 10:30 PM
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

There were so many...where do I start.  I think this will cover many of the mistakes.  Early on I was throwing hand grenades out very which way and hoping to hit something.  I did not have a specific plan or target.  Did not follow ROI on my marketing.  I would suggest anyone not just a newbie track any marketing and its results.  Start with a time frame in mind and just don't do something once and move on to the next.  Have a plan and give it a fair chance to work.  In Real Estate EVERYTHING takes time and consistency.  Mark

Feb 08, 2015 07:55 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Shopping carts was a disaster. Thinking that I could setup my own Wordpress site was another time suckhole.

Find someone that's actually doing something successfully & copy it. Why reinvent the wheel? Some agents won't tell you what they are doing though because, after all, they are your competititon.


Feb 08, 2015 11:39 PM
Raoul Loustaunau

buying leads is usless at least to me, thanks have a great day

Feb 08, 2015 12:06 PM
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

One mistake would be not sticking with something long enough to really see if it was working or not.  Another would be to ask everyone how they got your name, so you can really track what works.

Feb 08, 2015 08:07 AM
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Mis-spell the address.

Jun 17, 2018 11:22 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Buying Leads.  But the biggest mistake is being so afraid of rejection you stop making calls to people.

Feb 09, 2015 06:22 AM
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Russ - There were (and sadly, still are at times!) many mistakes made, but the one that hurt the most was siging up for a lead service at $425/month for a minumum 6-month term ($2,550 total) for a bunch of worthless leads.  Never made one sale from it and only cultivated a few leads that were even remotely interested.

Feb 09, 2015 01:32 AM
David Dorman
CENTURY 21 Professional Group, Inc. - Orlando, FL
It's All About You!

 Inconsistant marketing.  The idea that one postcard will make it rain...not effective.  If you do an ad campaign, stick to it for at least 6 months.

Feb 08, 2015 11:18 PM
Greg Kilroy
Keller Williams Sonoran Living - The Velocity Group - Paradise Valley, AZ
the Velocity Group

Print Marketing, the magazines to showcase listings. The ROI has shown it to be a bad choice, every time.

Feb 08, 2015 11:08 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Three months into the business I got a call from a high school friend.  She asked if I could help her buy a new home.  I was so excited that I went to her Facebook wall and thanked her for calling me to help her buy a new home.  

Her family had no idea and it caused a sh** storm.  OOPS.  Never again.  

Feb 08, 2015 11:05 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Paid big buck for a TV ad campaign through MLS Experts.

Created local URL to capture the anticipated wave of activity.

They cashed the $12,500 check and nothing but a few phone calls.

What happened? was flagged by ALL the gaurdians of the internet as;

Don't forget the fundamentals with you are feeling really excited about an opportunity.


Feb 08, 2015 10:12 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I have to follow through with internet leads in a timely manner . 

Feb 08, 2015 09:13 PM
John Carser
Keller Williams Realty Centres, Brokerage - Richmond Hill, ON
Providing The "Add Value To Your Home" Service

Trying to do too many things well verses focusing on doing One Thing well.

Feb 08, 2015 11:27 AM
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Not checking ROI on marketing.

Feb 04, 2018 09:36 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Spending money on the latest lead generation companies.

Dec 19, 2017 06:27 AM
Mary Ann Benoit
Northern Lights Home Staging and Design LLC - Seward, AK

As a newbie I really appreciate this post! Thank you!

Feb 10, 2015 12:02 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

There is so much advice for new agents--I remember thinking, what is the best way to go about marketing myself?  What to do first?  I agree there is so much social media that if you can afford it--get someone else to take care of it for you if you want to be very active in that area.  I also 'bought' leads early on, that was a waste of money.  I would say be consistant in the marketing you do and stay in touch with people as much as you can without being obnoxiuos.

Feb 09, 2015 09:58 AM
Ann Wilkins
Golden Gate Sotheby's International Realty - Oakland, CA
Oakland, Berkeley, Piedmont CA

I bought leads - it sounded so good but realized that many either didn't speak English, or the were just invalid leads.  The icing on the cake was when I realized another agent in the office was getting the exact same leads.  We both quit but it cost a few hundred dollars.  


Feb 09, 2015 06:03 AM
Randal Jenkins
Coldwell Banker F I Gray and Sons Residential, Inc. - New Port Richey, FL

There is no doubt.  You must use craigs list.  I work an arrangement with the owner to take calls and I list is for sale by owner and I list it for sale  by broker.  I recently re confirmed this by selling a property off a Craigs list ad that was on MLS off and on for the last 2 years.  It was listed by 3 different brokers including me, twice. We also generate leads from Postlets.  This is owned by Zillow I think it gets some good marketing from their relationship.   Another great idea is to go to and update there.  You are allowed 50 pictures.   Maximize your results by putting in more than 25 even if you have to repeat some of the pictures.

Feb 09, 2015 03:24 AM
George Kiefer
Keller Williams Realty - Austin, TX
Broker, GRI, CDPE, CLHMS in Austin Texas

Not copying and emulating other proven, verifiable, current super successful agents' marketing and lead generation tactics and strategies. There are plenty of low production agents (or "former", "I used to be" a high production agent) that will offer you advice, training, coaching, and lead gen products; however, just stick with the agents that are producing high production numbers now (whether that be in your own office or online).

Feb 09, 2015 01:26 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Internet leads can yield results but you have to reply quickly and have a consistent follow up system; I'd estimate a newbie would be doing well to turn 5% into real clients.   Track your results if you do it!  

Ask this group if you come across a "new" lead source you haven't heard.    One company in particular was a bad investment for me - they sold me only bogus, duplicate, and leads that did not want to be contacted: Reply Real Estate.

Feb 09, 2015 01:13 AM
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Everybody is right in their particular world. Turning suspects into prospects from online leads or even good referrals is a precise strategy that many agents fail to realize...go back to work people

Feb 09, 2015 12:20 AM
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

I sent out big mailing with my signature line misspelled!  It always shows up as misspelled so I missed it.  I was embarrassed.

Feb 09, 2015 12:07 AM
Ken Lewis
Realty Mark Associates - Southampton, PA

The biggest mistake is relying on internet leads and not concentrating on marketing to my sphere. 

Feb 08, 2015 11:20 PM
Steve Davis
Davis Coastal Properties - Carlsbad, CA
Carlsbad CA

Spending money on Grocery sign ads, game cards at resturants, etc. Print advertising from door to door salesmen has never brought in a lead.

Feb 08, 2015 11:19 PM
Bob Pisa, Broker Associate
Downing-Frye Realty, Inc. Naples, FL - Naples, FL
Commitment, Service, Satisfaction...

I agree that buying leads is the single biggest waste of money. These lead programs come in all varieties now by different names like pre-qualified, ready to buy, ready to sell...etc. Fool me once...but never again.

Feb 08, 2015 10:25 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

I made a lot of amateur videos that are not portraying the image I want.  So I have to re-do them all 

Feb 08, 2015 07:50 PM
Julie Tulowitzki - (480) 369-8188
HomeSmart - Gilbert, AZ
Your Friend in the Arizona Real Estate Business

Good question!  Following...

Feb 08, 2015 03:08 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I signed up for way to many social media sites.  I didn't have time to handle them all or learn each of them to benefit myself.  I had to get rid of some.

Feb 08, 2015 09:45 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Russ Ravary Mine is perhaps the worst mistake of all!

I generated too many leads - without a follow up plan and system in place! Yes, that's true - and I am still hanging on to those leads!

Feb 08, 2015 08:58 AM