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Rainmaker
743,237
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Richard,

You are looking at the ONLY online marketing you need to do.

Nobody knows more about the details of their gazillions users like Facebook and they allow YOU to exploit that information. Better than Google. Better than Bing....well better than all with the exception of Corelogic.

Focus on creating good copy, CTA and your value position. If you don't master the fundamentals it won't matter where you spend your money. 

The problem is, we are unwilling to let the little ducks drown, we tend to refuse to let go of bad habits and keep pumping money into bad ideas when the evidence before us is they are no longer effective.

In addition to Facebook, there is one other technolgy you may consider as a booster to the FB effort.  That involves snagging the IP addresses. I think you know what I mean.

Feb 08, 2015 09:27 PM
Ambassador
4,298,221
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I was about to ask this question today.

Let me check the answers.

Feb 18, 2018 08:40 PM
Rainmaker
629,063
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

I have been fairly successful at this.

Feb 05, 2018 10:31 PM
Rainer
136,718
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Annette Lawrence - thank you for the reply. Yes, I am very familiar with ip address or better known as geo-targeting which basically allows you drill down to specific neighborhoods and even streets users live on.

I also believe that Fb is the way to go for Realtors. It just fits with our business very well. I will take you advise on the ad copy and start my campain next week.

Feb 09, 2015 09:23 AM
Rainmaker
305,139
Cindy Davis
SD Home Source Realty - San Diego, CA

I just ran a few different ads with facebook. It has definitely increased the numjber of fan pages on my business page.  The most effective ad was for a listing...I got a few calls from folks who saw it on facebook. I narrowed the fields down by age and neighborhood...that drove the cost down to pennies per impression...

Feb 09, 2015 12:55 AM
Rainmaker
998,775
Corinne Guest
Corinne Guest, REALTOR® | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

Started out good, then dwindled to nothing. I think it's overrated. I still believe my website is the best source of clients.

Feb 08, 2015 10:55 PM
Rainmaker
2,655,894
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This did not work for me personally, but that may have been because I tested in Nov.  So, I may retest in the spring.

I know it's worked for many realtors (both on AR and not on AR).  You should do some searching on AR as there have been several posts written about this subject w/ some advice.  Also, you can do the same on google.

Feb 08, 2015 08:39 PM
Rainer
279,248
Dipti Thakkar
LAER Realty Partners - Andover, MA
On a team with Praful Thakkar

Praful has fairly good success.

Jun 18, 2018 10:18 PM
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It does get exposure.

Dec 19, 2017 06:28 AM
Rainer
29,326
Team Gagliardi Daytona Beach Real Estate
Re/Max Signature - Daytona Beach, FL

Does anyone have some thoughts on geo targeting out of town areas for buyers? For instance we sell condos to alot of folks from Canada, FLorida and Georgia. Our Facebook ads are normally for seller leads in our area . Just wondering with Facebook CPC and how that would work.

Feb 16, 2015 12:26 AM
Rainmaker
4,431,972
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the question. I will look for answers.

Feb 08, 2015 09:07 PM