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You are looking at the ONLY online marketing you need to do.
Nobody knows more about the details of their gazillions users like Facebook and they allow YOU to exploit that information. Better than Google. Better than Bing....well better than all with the exception of Corelogic.
Focus on creating good copy, CTA and your value position. If you don't master the fundamentals it won't matter where you spend your money.
The problem is, we are unwilling to let the little ducks drown, we tend to refuse to let go of bad habits and keep pumping money into bad ideas when the evidence before us is they are no longer effective.
In addition to Facebook, there is one other technolgy you may consider as a booster to the FB effort. That involves snagging the IP addresses. I think you know what I mean.
Richard L. McKinney P.A.
Port St Lucie, FL
I was about to ask this question today.
Let me check the answers.
I have been fairly successful at this.
Keller Williams Succes...
I just ran a few different ads with facebook. It has definitely increased the numjber of fan pages on my business page. The most effective ad was for a listing...I got a few calls from folks who saw it on facebook. I narrowed the fields down by age and neighborhood...that drove the cost down to pennies per impression...
Started out good, then dwindled to nothing. I think it's overrated. I still believe my website is the best source of clients.
This did not work for me personally, but that may have been because I tested in Nov. So, I may retest in the spring.
I know it's worked for many realtors (both on AR and not on AR). You should do some searching on AR as there have been several posts written about this subject w/ some advice. Also, you can do the same on google.
Praful has fairly good success.
It does get exposure.
Does anyone have some thoughts on geo targeting out of town areas for buyers? For instance we sell condos to alot of folks from Canada, FLorida and Georgia. Our Facebook ads are normally for seller leads in our area . Just wondering with Facebook CPC and how that would work.
Thank you for the question. I will look for answers.