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Rainmaker
634,532
Kathleen Luiten
Resort and Second-Home Specialist - Princeville, HI
Kauai Luxury Ocean Home Sales

I agree with Deldi Ortegon, take the listing unless the client insists on a price far above market value. But only with the provision that if there is not a good offer within 3-4 weeks the price comes down. I don't use a strict formula but Deldi's is close to what I usually do.

Feb 17, 2015 11:57 AM
Rainer
9,158
Deldi Ortegon
McAllen, TX
When RESULTS Matter...Call the Deldi Ortegon Group

Yes- Take the listing as long as the Seller agrees in writing that if have showings and no offers in the 1st 3 weeks they will reduce by 5%. And make sure to include the following pricing strategy prior to signing the listings agreement. 

Here's a good rule to follow: 

Priced Right = Offers

Showings and no offers = Reduce 4-6%

Low showings= Reduce 6-12%

Drive by's only= Reduce 12%+

Repeat and Review every 3 weeks. This is an excellent and agressive pricing strategy and guess what... it works. 

Feb 17, 2015 09:47 AM
Ambassador
6,413,711
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I am good at explaining the pricing psychology, if they really want to sell then they do what I suggest, if they just want to provide a listing for me to advertise my business with, then that is a choice they can go with also.

Oct 24, 2019 10:50 PM
Rainmaker
1,139,819
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

A lot of agents in our area take a over priced listing to get the coverage.  I prefer to be honest.  Sometimes I lose them because of that.

Feb 17, 2015 08:15 PM
Rainer
140,560
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

The market in South Florida is on the rise so I would take the listing. On listings above market value, I like to schedule a marketing review with the seller at the 45 day point in the listing period. I explain this when we take the listing and let the seller know that a price adjustment may be necessary at that time. I also like to have the seller sign the CMA Market Range that I recommend (regardless of list price). By signing the CMA, I can get the seller to formally acknowledge market value. It really helps to get a reduction later and also helps when I get an offer the seller thinks is too low. 

Feb 17, 2015 08:07 AM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Maybe, if they agree to reduce in the next 30 days or sooner based on feedback and activity.

Jan 23, 2018 06:44 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Why do sellers think they know more than we do? Now it is over 5% above market and closer to 10% above in a buyers market.

Feb 25, 2015 11:16 AM
Rainer
11,835
Susan Alvine
Nest Seekers International - East Hampton, NY

I would take the listing and revaluate the price with the sellers in 4 weeks.

Feb 22, 2015 11:04 PM
Rainmaker
4,319,773
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Debbie Reynolds 5% in this market may be okay - as long as the seller is willing to adjust the price in 30 days if you don't have offer (and 15 days if showings are just a few.)

So, go for it!

Feb 18, 2015 01:01 PM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Russ Ravary I appreciate your honesty on that.

There are many different market and I guess it depends.

Feb 18, 2015 10:25 AM
Rainmaker
3,986,308
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Absolutely...Values are going up in our area, but I tell them that if we get their price, be prepared for a low appraisal.

Feb 18, 2015 05:12 AM
Rainmaker
1,153,794
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I have a habit of including an automatic price reduction into the listing contract which may be implemented 30 days after its entry into MLS. Even though 5% doesn't seem like a lot it can reposition you from being the next home to sell to the least competitive in the neighborhood. That's not where I want my Sellers to end up!   

Feb 18, 2015 04:15 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

The nnumbers say take the listing. We all want listings. Getting it down to a price that will sell may take time. I appreciate all of you sharing your thoughts. 

Feb 17, 2015 11:15 PM
Rainmaker
4,434,177
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes I would take the listing . You can advice them that after you have x number of showings and no offers or feed back they may have to reduce the price.

Feb 17, 2015 09:57 PM
Rainmaker
5,110,554
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Debbie--depends on the listing, depends on the client. And if client agrees to write in an automatic price reduction to a more reasonable number within "x" days after listing if home doesn't sell or have showings, I'd definitely take the listing.

Feb 17, 2015 09:04 PM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Writing it into the contract is one approach. As Richard Robibero, ABR, SRS said the seller may question your intentions and think you might wait it out. I don't know if that is something I could pull off. I would certainly have the conversation though.

Feb 17, 2015 09:00 PM
Rainer
273,487
Richard Robibero, e-Pro, ABR, SRS
Panorama R.E. Limited - Toronto, ON
Selling Your Home as if it were My Own!

5% is right on the cusp. A bit more and that would be a tough sell. Not saying it can't be done but it'll be a time waster for sure.

Pre-writing into the contract is a great idea but to play devil's advocate if I was the seller I'd question if you were going to work hard and sell it at the asking price or just wait for three weeks and sell at a lower price.

Feb 17, 2015 08:55 PM
Rainmaker
873,812
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

I will take the listing the listing if they agree to reconsider price adjustment after 30 days in the market, more closer to your recommendation!!! Or let it go.  I rather turn them down now, than let them down later!!!

Feb 17, 2015 07:42 PM
Rainmaker
3,340,443
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

There are agents who take over priced listings and write into the contract that within 30 days the price will be adjusted....not agreeing on price at the start is not a good start and we don't take the listing at all.

Feb 17, 2015 05:41 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

The inventory in my area is so low that I would take the listing if it was only a bit over market. 

Feb 17, 2015 02:30 PM
Ambassador
3,740,247
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Debbie, I've taken a few overpriced listings in my career,  And they almost always sell.  And if you go into the listing presentation with a good market analysis and a good description of the comps, the sellers will usually agree to a price reduction after a few weeks.

Feb 17, 2015 01:42 PM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I know we all want listings so 5% is not so much over the market to pass it up. What is important is that the seller is listening and will respond when an offer comes in.

Feb 17, 2015 12:28 PM
Rainer
368,326
Raoul Loustaunau
EXP REALTY - Phoenix, AZ
urhomefinder.com myvaluetoday.com

i would  and i have done it i want to get close to my suggested area as fast as posible . good question

Feb 17, 2015 12:16 PM
Rainmaker
1,683,912
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

I would say, we will try it for 30 days to see what happens, then suggest to drop it down some, if there is no response.

Feb 17, 2015 11:31 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

These are some great formulas. And yes I did take some Floyd Wickman classes in the 80's. I guess some things never change.

Noah Seidenberg I think I could go with that plan.

Deldi Ortegon I don't know if I could pull that off. It is a bit strong for me.

Thanks all for the suggestions.

Feb 17, 2015 11:13 AM
Rainmaker
1,771,867
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

I would go 2 to 3 weeks tops. See how many second showings there are and then use that for fuel to lower the price if there is no contract by then.

Feb 17, 2015 11:07 AM
Rainmaker
579,224
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Brian Buffini has dialogue to cover situations like this .

Feb 17, 2015 11:06 AM
Ambassador
2,323,925
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Very few of homes sell at list price here.. if a home is not listed above market price, it usually ends up selling below market.  

Feb 17, 2015 10:54 AM
Rainmaker
2,443,250
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Did you ever take a Floyd Wickman class? He has a form for this purpose. It spells out that you recommend a certain price and they enter the price they want to list at.  Then you negotiate, prior to signing the listing, when the reductions will come and how often and how much.  It is a great tool.  Plus you both get to sign it!

Feb 17, 2015 10:53 AM
Rainmaker
1,318,269
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Yes - with limitations.  Eg.  we will list at x for 2 weeks -- if no showing you will drop to X if showings and no offers - you wll drop to Y.. most will agree to this ;)

Feb 17, 2015 10:13 AM
Rainmaker
475,692
Bill Dandridge
MKB, Realtors - Roanoke, VA
GREEN, ABR, GRI, EcoBroker

Hell yes, I would take the listing, especially if it is in my neighborhood.

I would tell them if we had poor showings over the first 30 days, they would have to agree to reduce it to the market level.

 

Feb 17, 2015 09:29 AM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

5% over value i would take all day every day. I have sellers wantong to list for 20% over value and saying the will be firm. I do my best to show facts based on waht has sold and what is for sale, but some just wont listen

Feb 17, 2015 08:38 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Richard, I like those ideas. It a rising market you may soon catch up or the seller may not be in a hurry.

Feb 17, 2015 08:16 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Cindy, I was thinking 30 days or under. The momentum is at the beginning.

Feb 17, 2015 08:15 AM
Rainmaker
443,220
Cindy Davis
SD Home Source Realty - San Diego, CA

I would try to pre-negotiate a price decrease after 30 days.

Feb 17, 2015 08:12 AM
Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Thanks Annette. In a climbing market 5% doesn't really matter. In a market with 8-10 month inventory it might hurt the price more than 5%. A cash market sounds refreshing.

Feb 17, 2015 07:57 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the trend lines for ADOM is heading down and the trend line for Avr Sold Price is heading up, discount rate is less than 3%, and this house is sellable.....I wouldn't worry about 5%.

It's the buyer that 30% outside of reality that gives me the happy feet.

When would I encourage a price drop? See paragrahp one. In the identifed market conditions, I can get the buyer their 5% or relax knowing the 2015 season is going to be very robust.

Important disclosure: 60% of home sales in Pinellas County FL are cash sales.

Feb 17, 2015 07:53 AM