

4,318,402
Sandy Padula & Norm Padula, JD, GRI overall it's a good practice.
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Sandy Padula & Norm Pa...
, CA
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I never do anything related to religious holidays. I even avoid holiday cards. These can be easily misinterpretted and/or send the wrong messages.
For past customers, yes, we do send out some automatic cards. 1 yr annivesary happy birthday to their floors and often 2-4 cards per year (automatic) that talk about referring a friend as well as flooring advice. I just sent out a card to a bunch w/ a carpet cleaning coupon.
I have my asst help w/ some of this stuff and we do campaigns that are sent out automatically.
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Not for Easter.....I have a lot of clients who celebrate Passover or their Easter not this Sunday.
Happy Easter to all who celebrates today:) !
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Kathleen Luiten - yep, makes sense - as long as it's something different.
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Barbara Todaro - exactly! No need to send Easter postcards! (And they get them from many others anyways!)
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Roy Kelley makes sense. In fact I was going to ask 'why are you sending Easter greeting cards' and changed my question.....
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the entire town gets a postcard every month from one team member or another... plus postcards in between for status change of each of our listings....that's more than enough "staying in touch" communication!!
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I don't make Easter calls nor do I send out greeting cards or emails. Though, I do stay in touch regularly with periodic calls and emails.
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I send out e-cards or newsletters about 4 times/year. I do call my best clients for more personal touch.
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I have never sent Happy Easter cards or email. We have a very diverse population and a spring theme has a more universal application.
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Calling and stopping by after the sale with a closing gift. Also, emails to check up on their overall continued satisfaction with their new home. Often, if there is a problem, it is minor that I can get done for them at a very competitive price.