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I meet them often, socially.
We do not - perhaps we should?
I never do anything related to religious holidays. I even avoid holiday cards. These can be easily misinterpretted and/or send the wrong messages.
For past customers, yes, we do send out some automatic cards. 1 yr annivesary happy birthday to their floors and often 2-4 cards per year (automatic) that talk about referring a friend as well as flooring advice. I just sent out a card to a bunch w/ a carpet cleaning coupon.
I have my asst help w/ some of this stuff and we do campaigns that are sent out automatically.
Not for Easter.....I have a lot of clients who celebrate Passover or their Easter not this Sunday.
Happy Easter to all who celebrates today:) !
the entire town gets a postcard every month from one team member or another... plus postcards in between for status change of each of our listings....that's more than enough "staying in touch" communication!!
I don't make Easter calls nor do I send out greeting cards or emails. Though, I do stay in touch regularly with periodic calls and emails.
I send out e-cards or newsletters about 4 times/year. I do call my best clients for more personal touch.
I have never sent Happy Easter cards or email. We have a very diverse population and a spring theme has a more universal application.
Calling and stopping by after the sale with a closing gift. Also, emails to check up on their overall continued satisfaction with their new home. Often, if there is a problem, it is minor that I can get done for them at a very competitive price.