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No. It's been years since we've done that.
John McCormack, CRS
Sandy Padula & Norm Pa...
I haven't done any real print advertising in years and years. Never had any real ROI. Buyers are on-line and mobile these days.
I am not much for paper ads these days Chris but my company does it or me at no charge to me as a benefit.
Chris Locke - I used to - specially in Indian newspapers. People still remember me which is strange - as I stopped it almost 8 years ago!
No. I have found many clients are online and at the major sites like Zillow.com, Trulia.com, Realtor.com, etc.
The cost here in New Orleans has become to expensive for my taste. Now I focus on social media outlets.
I haven't yet...but I guess I should.
I tried my luck a month ago. Spent $800 for local newspaper with supposed 20,000 delivery rate. Ad looked great and advertised four of my condos.
Got 1 call.
Shows ones presence. With internet fewer agents are neighborhood specialists any more... Farming is more effective.
I can't remember the last time I did but my business model is out of state and out of country investors. I do get business from press releases and being interviewed by local mags, newspapers, and television. I also write a weekly column for Homes and Land Magazine and this way I do get local business.
I have in the past but not in the past 3 years.
Do not trust the response of those not in your area and who are not currently spending money on print media. YOU MUST DO YOUR OWN RESEARCH or give more money to Zillow.
I use print media for my business, but I do not advertise real estate.
In your example, I would imagine those ads accomplish very little in generating new business, but does more to validate your business when sitting across the dining room table of the home owner.
I advertise my open houses in the newspaper.
Good morning Chris. I do see a lot of real estate folks advertising in local publications. I often wonder their ROI.
Not much anymore. In this market when property is priced well it sells very quickly.
My company still does this. There is a real estate section in one local publication that people look for. The sellers expect to see it.
Not as much.
In some markets, print still rules, and in other it does not! It all depends on the marketplace. A
We've found that our local paper is useful for open house ads. Other than that, some agents get good listing leads by constantly spending a fortune on pasting their name on as many pages as they can afford.
I don't advertise myself, but I do my listings with my name attached.
Chris - I used to work for a broker that advertised in anything and everything. He would get a lot of calls, but most of the leads were worthless, and the conversion rate was very, very low.
Now I work for a broker that does not do print marketing, and I do not do it myself. I have not see too much of it (real estate print marketing) in my area, even in the local papers.