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Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Sally and David, your question is incredibly timely.

Those who have been in the real estate business over ten years report that 80% or more of their business is referral based. As we all know a referral based business will serve you well. The agent needs to be adequate regarding tending the garden of their relationships to keep the business going.

There is something else taking place today. 

Projecting a Unique Selling Proposition simply won't float in the new economy and will become less effective as those of our age enter sunset.

I would encourage you to first read my current Active Rain blog regarding the sharing economy. I am currently composing a followup in an effort to alert those not asleep at the wheel, what dancing with the dark side is bringing.

This will compel real estate professionals to retool, or dance with the devil. Those currently asleep at the wheel think they will have a choice.

TODAY, in my area with lots of snowbirds, vacationers and dual home owners, I benefit from a great population that has no agent affiliation. Giving privileged access to the invisible inventory network does well to ignite initial contact. This translates into more options for a home seller.

Apr 22, 2015 10:53 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

My technical expertise.  Has worked well.

Oct 20, 2018 06:29 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Strength in being a good negotiator, knowledge of the market, ability to market properties.

Apr 28, 2015 11:56 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

H-m-m-m-m! I think I have seen this somewhere before -    ;-)

Apr 23, 2015 09:35 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Yes Annette Lawrence...those who neglect their sphere are missing a bunch....our twice monthly "touches" for over a decade have served us well. The USP is designed by many to approach exactly the other targets you mention and broaden the scope of their market reach.

Apr 22, 2015 11:03 PM