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Ambassador
1,565,345
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

I don't pay for ads.  In fact come to think of it I seem to not even notice them.  Our personal pages are what keeps bringing us repeat buyers and sellers. 

Apr 25, 2015 10:20 PM
Rainmaker
3,958,601
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Sarah -- I haven't done any facebook ads but I know Noah Seidenberg and others have.  Maybe one of them will stop by and share what they know. 

That's one of the many great things you can find in ActiveRain -- there is such a willingness to share what has/hasn't worked.  

Apr 26, 2015 12:34 AM
Ambassador
4,312,167
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Sarah Cole difficult to judge. Depending on how and where you promote plus the bid you have for the type of ad are the factors that will determine the results.

If you bid high, have the ad in news-feed and target specific audience, you may have higher hits.

Apr 26, 2015 12:20 AM
Rainmaker
851,129
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Sarah, when I was on Facebook I saw those ads and wondered how effective they were.  Will follow the answers to see results people had who used the ads.

Apr 25, 2015 10:05 PM
Rainmaker
385,566
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

I expect different results depending on the specific ad I'm placing. For example if it's a drive to my side I expect increased traffic. If it's to get increased likes that's what I expect. If it's targeted to a certain buyer/seller group then that's what I expect.

Apr 25, 2015 10:02 PM
Rainer
10,556
Erica Tafavoti
Pipeline ROI - Oklahoma City, OK

Sarah, I think the expected result depends on what you're advertising. When spending money on social media ads, I think it's important to always link to a landing page in your ad. For example, if you were promoting a new listing or open house, you would want a contact form available on the page for more information. Then, when someone fills out the contact form and you get in touch with them, you'll be able to find out where they found you.

I work for a real estate marketing company, but we have used Facebook ads before and have had great luck promoting eBooks. I think this is a great opportunity for real estate agents to use Facebook for lead generation. Try putting together a simple eBook in PowerPoint or InDesign that caters to your target market, put it behind a lead capture form, then promote that page through Facebook, using specific targeting. You'll be giving potential clients some valuable information while getting their contact information in the process.

 

May 05, 2015 04:35 AM
Rainer
20,179
Takia C. Walker
United Real Estate Columbia - Columbia, SC
Real Estate

I have posted Facebook Ads but I don't see where it's effective. It just produces many likes and not real sales. Also, I have noticed that depending on when you post the Ad, Facebook will also take credit for likes that you received before you even posted the Ad if they were on that same day!

Apr 27, 2015 01:10 AM
Rainmaker
2,388,946
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sarah: Although a bit unrealistic, I expect new clients from every FB ad I do. Although that hasn't always happened, it has happened enough to keep me coming back for more. In my experience, the more specific you can be with your targeted ads, the better.

Apr 26, 2015 02:21 AM
Ambassador
1,771,405
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Hi Sarah I have had good results with it. The Market Leader website they give us through Coldwell Banker tell where the lead comes from and I have proof that it works. You should also check out Anita Clark Face Book Fridays.

Apr 26, 2015 01:13 AM
Rainer
17,011
Nilgun Foley
Atherton Associates Commercial Brokerage - Shelton, CT
Realtor - Business and Investment Properties

I have done post promotions. This results in increased traffic but do not necessarily turn into sales. In fact, I know some very-well attended social media campaigns - a lot of conversations, many many Likes. But resulting actual "sales" highly disappointing. Unless there is a coupon or hook, simple ads on FB and the like, certainly raise awareness in the long-run (expensive) but do not directly correlate to sales. It is a very indirect tool to generate sales to feed the pipeline.

Apr 26, 2015 12:08 AM
Rainmaker
831,948
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

None, unless you pay to promote the ad.

Apr 25, 2015 11:30 PM
Rainmaker
2,410,144
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Sarah. I have read about this topic for some time, the folks that seem to know there way around the Facebook system and the ability to zero in on the right criteria are getting better result.

Apr 25, 2015 11:09 PM
Rainmaker
3,529,765
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

I haven't placed an ad on Facebook, but I am interested in the answers you'll get on this

Apr 25, 2015 10:48 PM
Rainmaker
4,433,483
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will look for the answers because I have not advertised on FB.

Apr 25, 2015 09:40 PM
Rainmaker
4,799,356
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I hope for calls or leads.

Oct 25, 2018 06:46 AM
Rainmaker
629,951
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Pretty good.

May 01, 2018 09:59 PM
Rainmaker
3,069,684
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Prospects to reach out to you

Oct 10, 2017 04:20 AM