Jennifer Lane, The Staging Agency - Sell Faster & For Top Dollar

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Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Since those costs are well above what our market will bear I would suggest a menu pricing starting at a consult, light staging using home owners own things, next adding small items and accent pieces to doing a full fledge complete home staging. Sometimes only a room or two are needed. Give plenty of options and Realtor discounts. Team up with agents and offer some of your consult services as a door prize at a realty company meeting or broker open.

Apr 28, 2015 10:49 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


There are many wonderful stagers here on Active Rain, and I would suggest you follow them such as Kathy StreibSharon Tara who are two of our favorites that come to mind right away.  There are several others, that are here offering great advice.  A

Apr 28, 2015 12:48 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have found that letting people pay at closing from proceeds can be a huge incentive to using a stager, replacing carpet, etc. People often have their cash tied up in their homes.

Apr 28, 2015 08:37 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jennifer - I think offering something up for free (consultation) would at least get you in the door. I also think tiered pricing would help. It may get you a few smaller jobs and get your business some exposure.

Apr 28, 2015 02:07 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good luck.

Oct 29, 2018 07:24 AM
Ajay Pandya
e-Merge Real Estate - Columbus, OH
Realtor Ajay Pandya

Good Luck.

May 04, 2018 09:55 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

For that price point it would need to be a property with a hefty sales price...

Oct 15, 2017 05:23 AM
Renee Paray
Coldwell Banker Preferred - Blue Bell, PA

I would recommend having 3 different options of staging per room (light/medium/full). You can also see if you can use the clients furniture, etc.. and change a consulting fee. 

Apr 28, 2015 11:28 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good luck with your business. You should call the otehr stagers on AR and get some tips. If I were selling my house I would like the idea of paying for it at the closing .  .

Apr 28, 2015 10:58 PM
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Jennifer, I think any home stager should be confident enough to collect payment upon the sale at closing.  The client knows you have skin in the game just like the real estate agent. 

Apr 28, 2015 10:52 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

I think its a great idea, very creative and everyone is tempted to say yes as long as the pricing is reasonable and affordable

Apr 28, 2015 08:39 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Jennifer - congrats on your new business.  

Personal introductions versus email may be a good route for you to take.  

Visit brokers during caravan days or open house events.  

Maybe offer a high-profile agent a sample staging before it hits the market or before it is re-introduced with a price reduction.  

Maybe a broker/office manager will allow you to make a short presentation at an office meeting to introduce youself and what makes you different from others.  

I like the suggestion by Alexandra Ron and Alexandra Seigel about networking with some of the stagers who are quite active here on ActiveRain.   


Apr 28, 2015 06:46 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jennifer Lane - welcome!

You can offer initial consultation at 50% off! Provide them the report on how you can help them, a la carte - buy 2 get 1 free etc.

Apr 28, 2015 01:44 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I'm guessing that you'll have professional photos taken to put together a portfolio of your work. Offer those photos to the listing agent to use in their marketing as well. I also like Debbie's suggestion of tiered pricing, and any part of the payment that can be deferred until a successful closing always helps.

Apr 28, 2015 12:33 PM
Cindy Davis
SD Home Source Realty - San Diego, CA

I'm with Debbie Reynolds. The only reason I haven't used or recommened professional stagers is cost. Anything you can do to lower the cost (stage one room or just do a little to make a photo more interesting) would make a difference in my use of stagers.

Apr 28, 2015 10:58 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Jennifer, what's the win/win?

I am running a business. What's in this for me? (don't assume I know it, tell me.)

Start your promotion to agents with your success evidence followed by FREE CONSULTATION with seller.

What are people, that includes real estate agents, willing to pay for?

Not new stuff we need to learn!

What we want is to do is what we are currently doing but, easier, cheaper, faster, better or cheaper. Demonstrate any of those and your phone just might start ringing.

Apr 28, 2015 10:53 AM