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Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl)

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Rainmaker
3,988,013
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Interesting you should ask this question as I was in a class a couple of week ago where the instructor discussed this very thing. He said most agents think they are helping their seller by being right under a breakpoint, in your scenario $599,000. However if they were to list at $600,000 they would actually capture more buyers in the search on Realtor .com. The searches break at the even numbers so by listing at $600,000 you get buying putting in a search criteria of $550,000 to $600,000 and also those in $600,000 to $650,000. I haven't verified this information but it makes perfect sense. Besides no buyer is fooled by $599,000 as they know it is really a $600,000 home.

May 07, 2015 10:32 AM
Rainmaker
2,374,617
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I advocate for $600,000 - to capture a wider range of buyers too. Interesting debate- we all used to go for the $99,999 prices - now it's the evens because of the way people search. 

May 07, 2015 11:57 AM
Rainmaker
4,319,773
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Debbie Gartner - well, for all practical purpose $600,000 is a better choice....

May 07, 2015 02:12 PM
Ambassador
3,167,369
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It wasn't made in China, it's not on a shelf at walmart and I'm not going to put a walmart price on it. $600.000.  And Debbie Reynolds' explaination is perfect and exactly how I explain it to my sellers.

May 07, 2015 01:56 PM
Rainmaker
1,153,794
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

It's simple really,a $600,000 price will capture people looking at $500K to $600K plus those searching from $600K to $700K. In theory it should double your hits. 

May 07, 2015 01:40 PM
Rainmaker
469,510
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

flat 600K to capture both buyer price brackets is my vote

May 07, 2015 01:31 PM
Rainmaker
4,581,210
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Debbie -- this is an age old real estate question and I have had prices all over the board ending with 000, 999, 880, 750, 500, 250 and more.  The best price is the one when it closes.

May 07, 2015 12:18 PM
Ambassador
2,162,548
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I would go for the $600,000 to capture a wider range of buyers. A prospective buyer would most likely make a lower offer anyway so that extra $1000 in this price category is not making much of a difference.  

May 07, 2015 11:55 AM
Rainmaker
386,078
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

$600,000 is the better list price. We are in a technology age now. People are searching via websites and phones. When they search, they use round numbers not odd numbers. You will hit more buyers with this number and probably hit two buyer ranges. (ie: buyers searching from 500,000-600,000 and 600,000-700,000). I think it is detrimental we change our thinking from that old 99 cents sales mentality.

May 07, 2015 11:25 AM
Rainer
67,369
Evelyn M Epperson
Coldwell Banker Residential Brokerage - Johns Creek, GA
A Tradition Of [Excellence, Trust & Service]

I like 599,000 it sounds less than 600,000 even.  

May 07, 2015 10:55 AM
Rainmaker
443,220
Cindy Davis
SD Home Source Realty - San Diego, CA

I vote for $599,000

May 07, 2015 10:25 AM
Rainmaker
5,111,160
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I list in round numbers because that's how people search for homes (including agents on the mls). AT $600K you attract the $550-600K buyer and the $600-650K buyer. Why lose a potential buyer over $1,000 dollars.

May 07, 2015 09:39 PM
Rainmaker
1,624,653
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

They say........and I want to believe they know what they suggest. But I just looked at the property $1,199,999~ I do not believe it sounds right! 

May 07, 2015 08:58 PM
Rainmaker
2,759,812
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Debbie. It boils down to that 9 rule. It is a subliminal way to fool people into thinking they are getting something for a lower price.

May 07, 2015 06:53 PM
Rainmaker
2,224,473
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I figured this one would spark a debate. I had to stop by and see what others had to say. Personally if I was searching for a client and they said they wanted a home in the $600,000 price range, I would be searching homes in the $590,000 price range, too. 

May 07, 2015 02:23 PM
Rainmaker
3,986,308
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

It would make a big differenece if the  buyer said to look at 600-800,000.  YOu would miss all the high 590's

May 07, 2015 12:38 PM
Rainmaker
1,241,629
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

where you search cheaper homes one missed out next level during their search. 

May 07, 2015 12:18 PM
Rainmaker
4,800,132
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't think it matters that much for the 500 to 600's.  It may matter in the lower price ranges.

Nov 22, 2018 07:19 AM
Rainmaker
3,071,489
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Debbie nailed this one!

 

Nov 11, 2017 04:53 AM
Rainmaker
667,839
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Debbie - It is all driven by how buyers search for a property... and I have never known of one that started or ended their price range at 999, while some websites have the drop down only option for round number pricing.  Go with the large crowd and price at $600,000.  I heard this back in 2009 at a CRS class in Las Vegas and have followed it since.

May 08, 2015 12:38 AM
Rainmaker
635,455
David Henke
Long & Foster Real Estate, Inc - Newtown Square, PA
Realtor, Homes Just West of Philadelphia PA

I have split the difference. List it at $600,000 for the first couple of weeks to catch the current buyers, then drop it to $599,000 to catch those looking for reduced prices. I also try to hit the 575, 550, 525, etc price points if bigger price changes are needed. 

May 07, 2015 11:12 PM
Rainer
16,743
Tina Comstock
La Rosa Realty - Jacksonville, FL

It doesnt matter to me. When I search for a house, I try to go __%  up and down to capture the bargains and the overpriced and hopefully find the right house for the client. 

May 07, 2015 10:29 PM
Rainmaker
3,416,038
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

When you get into the higher price points, the benefit of pricing just under is out the window per say. There is a big difference between $99,900 and $600,000.  In the lower price points people may search for 100-150,000 but in the higher range you have to round up to a whole number such as 600k. 

May 07, 2015 10:28 PM
Rainmaker
1,085,237
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

It has been my understanding that you list for $600,000 so that when an agent is searching for client..if they search from $550,000 to $600,000..your listing would come up ....and if you search from $600,000 to $650,000 the listing would be in the search.

 

In the high range in the 1st search and in the low range for the 2nd search..

 

May 07, 2015 10:27 PM
Rainer
446,414
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

While searching for my buyers I generally go 10% higher and lower than the budget.

May 07, 2015 10:23 PM
Rainmaker
2,817,727
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

All - thank you for your input.  I would have chosen 600,000 for the searching/hits and I agree that people can see through this.  In fact, the wife mentioned this.

Interestingly enough, they are planning a hybrid.  they are listing at $599,000 (which would not have been my choice) and then in 1-2 weeks if it's not showing well, will ill increase to $605,000.

I did not know this realtor, and he seems a bit old school (which isn't necessarily a bad thing), but he may be less in tune w/ Gen Y.  I am hoping I land this job and am curious to see what happens with this house.

May 07, 2015 09:57 PM