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I don't know.
Sam nailed this one!
Unfortunately, we do not have the ability (at least currently) to separate out search traffic vs. AR traffic. You can do on your own site with Google Analytics.
Not sure how many comsumers would actually go to the ActiveRain site but I'm sure that some do. It is my understanding that in the traffic section the views are consumer and AR member based. One would assume the short URL clicks are all consumer based. AR members do not have a reason to click on the short URL.
Try to upgrade it for a few months you should see the difference. If anything a few inquiries.