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I think Cindy Davis's advice is on track , Ken. I sold a house that backed up to our highway (speed limit 45 mph) to a couple who were from a big city and accustomed to much more noise. No price reduction necessary for that sale.
10%. 12 years ago my wife and I sold a beautiful home on a quiet culdesac and we leased an apartment for 3 months beside a 6 lane road while our new home was being finished. I can still hear the swoosh of the vehicles 24/7. I agree that you need to find someone who is used to the noise. I sold a lisitng in Colorado Springs one year on a busy 4 lane to a gal from New York City. She loved the noise.
I am in San Diego also and know the location you are speaking of. If it were my home, I would reduce the list price (if seller agrees) $5,000 at a time until you hit a sweet spot.
I have a condo listing right now where you can hear the I-15 freeway. It turns off a lot of people, but I have had offers on it. So, there is hope!
You need a buyer from a large metropolitan city. They can't hear the noise. We sell our freeway homes to New Yorkers.