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First year not doing it and put the money I used to spent on direct mail into online ads. ROI is way higher.
I like to mail out just sold in subdivisions/areas I work and specialize.
San Jose, CA
One hr a day in my farm area
I use postcards that I make directed to out of state owners.
parked and reading...
Chris Locke - will look at your post. I do not like Direct Mail marketing - despite the fact I know that it works if done right.
Bulk mail to target subdivisions and past clients.
I haven't done direct mail so I'm watching this Q&A for ideas. Thanks for asking the question, Chris! I also bookmarked your link. Good info for newbies like me.
You need to demonstrate you are a neighborhood with proven records. Frig is one way to stay away from trash can...